The editorial page of the Journal carries about 2,200 words each week. This page goes to about 30,000 homes, libraries and clubs, and is read by approximately 100,000 persons. Issued fifty-two times a year, it means that Miss Blackwell makes about five million two hundred thousand "drives" per year with her editorials alone to educate the public on equal suffrage. The news of the whole movement gleaned from the various sources including some two hundred papers and periodicals each week, must be so combined and boiled down as to occupy the smallest space; and it must be interpreted, investigated and its relation to the general current of events brought out so that the propaganda value of the week's news is unmistakable. Besides the editorials and the regular news of the movement, we use occasional contributed articles, poems and stories. During 1915 for the first time investigations of various sorts and analyses of news, reports and various kinds of data were made to furnish a telling and convincing array of facts, figures, data and information particularly fitted for suffrage workers. Such material has been found especially valuable for use with those who were wavering as to the merits of the cause. Many people would find it hard to believe, but it is true nevertheless that a paper needs to consider itself something of a business matter. This is particularly true of propaganda papers in spite of all that has been said to the contrary. In the case of the Journal, we need to plan to produce an article that cannot be excelled; we need to manufacture a product so useful, so valuable, so indispensable, that there must be a market for it. It must be so run that the largest possible number of people will be satisfied with its policy, and this is no easy matter if one has convictions and wants to run the paper according to high ideals and with certain principles dominant. Many people want personal notices and trivial articles in the paper; some wish long manuscripts published; others think their league meetings should be more fully reported. The paper must, therefore, be so edited and the letters of the department must be so written as to make every one feel that the Journal is fair to all and that whatever it does is done with no personal animosities, with no biases, and purely for the welfare of the cause and in accordance with the best ideals we have been able to work out. One of our tasks is to make all realize that in editing the organ of the movement a great responsibility must be met and that mean or small things cannot influence us. All daily papers, all periodicals and magazines that live and become powerful relate their editorial policy very closely to their business plans. And whether the end and aim of a publication is to make money or to make converts to some cause or idea, the editorial policy cannot be planned independent of the circulation of the paper without running the risk of defeating its purpose.