The Trade Signs of Essex: A popular account of the origin and meanings of the public houses & other signsChristy, Miller
Philosophy
The Trade Signs of Essex: A popular account of the origin and meanings of the public houses & other signs
Christy, Miller
Essex (England) -- Social life and customs; Hotels -- England -- Essex; Signs and signboards -- England -- Essex
Few persons of the present day have any adequate idea of the extent to
which tavern life influenced thought and manners seventy, eighty, or one
hundred years ago. Each man then had his tavern, much as we now have our
clubs and reading-rooms. There he met his friends every evening,
discussed the political questions of the day, talked over business
topics, and heard the expensive and highly-valued London newspapers read
aloud. Dickens, in _Barnaby Rudge_, has well sketched the select village
company, which, for forty or fifty years, had met nightly in the bar of
the old MAYPOLE to tipple and debate. Ale was the universal beverage on
these occasions, and the fame of any given tavern was great or small
according to the skill of the landlord or his servants in producing this
beverage. It was not then, as now, the product of colossal breweries at
Burton, Romford, or elsewhere, but was entirely brewed upon the premises
of those who retailed it. Such customs as these, however, are now almost
entirely of the past.
We will now return once more to the discussion of sign-boards and their
modern degeneration. When signs were in general use by all tradesmen,
it was but natural that people should endeavour to outvie one another in
the prominence and obtrusiveness of their sign-boards. Exactly the same
thing may be seen at the present day on any hoarding which the
bill-sticker has ornamented with his flaring posters. These are of all
imaginable colours and designs, in order to advertise and draw attention
to the wares of rival tradesmen, each of whom endeavours to obtain
greater publicity and attract more attention than his neighbour. Many
were the devices made use of a century or more ago to draw attention to
the sign-boards of those times. Some of the boards were made of enormous
size; others were painted in flaring colours; others bore striking or
amusing devices, likely to be remembered by those who saw them; while
others were projected far out into the street, or hung in elaborate and
ornamental frameworks of iron. When each man endeavoured to outdo his
neighbour in these particulars, it may well be imagined that no slight
inconvenience was caused to the public. Complaints that the size and
prominence of the sign-boards in the London streets prevented the access
of sunlight and the free circulation of the air began to be heard,
according to Messrs. Larwood and Hotten, as early as the beginning of
the fifteenth century, and an order was made to do away with the
nuisance. In the course of time, however, the evil grew again, till
Charles II., in 1667, “ordered that in all the streets no sign-board
shall hang across, but that the sign shall be fixed against the
balconies, or some convenient part of the side of the house.” Again,
however, the nuisance grew, and in 1762 large powers were once more
granted for clearing away the too obtrusive sign-boards, and very many
were taken down.
Public-domain text, read in full here on John Shaqi.
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