The Trade Signs of Essex: A popular account of the origin and meanings of the public houses & other signs — John Shaqi
The Trade Signs of Essex: A popular account of the origin and meanings of the public houses & other signsChristy, Miller
Philosophy
The Trade Signs of Essex: A popular account of the origin and meanings of the public houses & other signs
Christy, Miller
Essex (England) -- Social life and customs; Hotels -- England -- Essex; Signs and signboards -- England -- Essex
Were announcements similar to these to appear on any modern book, it
would certainly give many persons the impression that the work had been
printed at a “public-house.” Again, on the cheques, and over the door of
Messrs. Hoare, bankers, of Fleet Street, may still be seen a
representation of the LEATHER BOTTLE which formed their sign in
Cheapside at least as long ago as the year 1677. In Paris, to the
present day, sellers of “_bois et charbons_” (wood and charcoal or
coals) invariably have the fronts of their establishments, facing the
street, painted in a manner intended to convey the impression that the
house is built of rough logs of wood. This device, although not
displayed upon a sign-board, forms, in every respect, a true trade-sign.
In all parts of France, signs still retain much more of their ancient
glory than they do in England. Though not common in the newer and more
fashionable streets and boulevards, they are abundant in the older
quarters of Paris, Rouen, and other large towns. They are much oftener
pictorial or graven than with us, and it is notable that they are used
almost, or quite, as frequently by shopkeepers and other tradesmen as by
the keepers of wine-shops, inns, and taverns. The sign, too, very often
represents the wares sold within.
Nowadays, however, the old custom of displaying a sign finds favour with
very few English tradesmen, except the keepers of inns and taverns; and
even they have allowed the custom to sink to such depths of degradation
that the great majority of sign-boards now bear only the name of the
house in print: consequently the reason which led originally to the use
of signs--the necessity for pictorial representation when few could
read--is no longer obvious. It may be truly said that the great spread
of education among all classes during the present century has given a
death-blow alike to the use of signs in trade and to the art of the
sign-painter. This, to be sure, is hardly a matter to call for regret on
its own account. Nevertheless, the great decline in the use of the
old-fashioned pictorial sign-board is to be regretted for many reasons.
The signs which our forefathers made use of have interwoven themselves
with our whole domestic, and even, to some extent, with our political,
history. In losing them we are losing one of the well-known landmarks of
the past. Sign-boards of the real old sort have about them an amount of
interest which is sufficient to surprise those who care to take trouble
in studying them. Dr. Brewer very truly says, in his _Dictionary of
Phrase and Fable_:--“Much of a nation’s history, and more of its manners
and feelings, may be gleaned from its public-house signs.” The
sign-boards themselves tell us (as has already been pointed out) of the
habit our forefathers had of crowding together in one street or district
all those who were of a like occupation or profession. They tell us also
of the deep ignorance of the masses of the people in days when
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