Few of his friends had more intimate opportunities to realize his characteristics than myself and one must labor beside a person to obtain the true perspective. The antithesis of what men describe as a “fourflusher”, he could not stoop to conquer by unfair means, but was punctilious in observing the code, in the propriety of personal behaviour, in the composition of a sentence. Although endowed with Scottish caution, in many ways he was not secretive but almost boyishly candid and uniformly courteous, patient and generous to a fault. The confidante of his father, the adviser to a score of relatives, idolized by his family, A. J. Taylor’s confreres valued his friendship and regarded their intimacy with him as a golden opportunity. * * * * * [Illustration: Half the membership of the Red Chalk Fishing and Game Club, Muskoka. Central Quartette-- P. G. VAN VLEET Publisher, Toronto. The late A. J. TAYLOR C.F. & P.A., C.M. & St. P.R. B. H. BENNETT G.A., C. & N.W.R. J. J. ROSE G.A., Union Pacific Railway. Reading from left to right from top centre of circle-- CAPTAIN E. FREMLIN Paymaster, 34th Batt., C.E.F. DOUGALS A. MACARTHUR Toronto-Port Hope Sanitary Co. WILLIAM JACKSON Pres., Jackson Mfg. Co., Clinton, Ont. F. H. TERRY T.A., G.N.R., Toronto. F. A. NANCEKIVELL Traffic Manager, Ford Motor Co. GEO. BARNES G.A., N.P.R., Detroit, Mich. L. MACDONALD D.F.A., G.T.R., Toronto. H. E. WATKINS G.E.C.A., G.N.R., Toronto. C. E. HORNING D.P.A., G.T.R., Toronto. J. O. GOODSELL A.G.P.A., U.P.R., Kansas City, Mo. R. J. KEARNS New York Life Company, Toronto. W. D. WILSON Wilson, Lytle, Badgerow Co., Tor. ] BY-WATER MAGAZINE Business Getter’s Competition Prize Winning Essay Eighty per cent. of new business secured--after eliminating the advantageous influence of good advertising well placed--results not from unusual happenings or quasi-romantic incidents. It originates in pressing industrial expansion and broad education, it flows through modern channels, and along those thorny, old-fashioned highways of endeavor such as persistent, methodical solicitation of passenger and freight traffic, a conscientious interest in its handling and disposition after acceptance, and above all depends upon the good will and very essential aid of each one of that many sided army employed by the transportation corporations whose arteries provide the means for commercial life’s activities. Assuming that you desire to introduce or further exploit a worthy service and route, publicity should be the first vital consideration. In this propaganda who can better assist you to reach the world and his wife than the rank and file, than those men and youths of high and low degree whom you meet when you occasionally call and who, during your absence, are always in immediate contact with buyers and the stream of enquiring public, alert and receptive, like a big league star playing close to the third sack.