Produced by David Clarke, Paul Ereaut and the Online Distributed Proofreading Team at http://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/Million Book Project) APPLIED PSYCHOLOGY THE TRAINED MEMORY _Being the Fourth of a Series of Twelve Volumes on the Applications of Psychology to the Problems of Personal and Business Efficiency_ BY WARREN HILTON, A.B., L.L.B. FOUNDER OF THE SOCIETY OF APPLIED PSYCHOLOGY ISSUED UNDER THE AUSPICES OF THE LITERARY DIGEST FOR The Society of Applied Psychology NEW YORK AND LONDON 1920 COPYRIGHT 1914 BY THE APPLIED PSYCHOLOGY PRESS SAN FRANCISCO (_Printed in the United States of America_) CONTENTS Chapter I. THE ELEMENTS OF MEMORY FOUR SPECIAL MEMORY PROCESSES II. THE MENTAL TREASURE VAULT AND ITS LOST COMBINATION WHAT EVERYONE THINKS CAUSES OF FORGETFULNESS SEEING WITH "HALF AN EYE" THE MAN ON BROADWAY WAXEN TABLETS NOT HOW, BUT HOW MUCH REMEMBERING THE UNPERCEIVED SPEAKING A FORGOTTEN TONGUE LIVING PAST EXPERIENCES OVER AGAIN THE "FLASH OF INSPIRATION" THE TOTALITY OF RETENTION POSSIBILITIES OF SELF-DISCOVERY "ACRES OF DIAMONDS" III. THE MECHANISM OF RECALL THE RIGHT STIMULUS "COMPLEXES" OF EXPERIENCE THE THRILL OF RECOLLECTION "COMPLEXES" AND FUNCTIONAL DERANGEMENTS AUTOMATICALLY WORKING MENTAL MECHANISMS TWO CLASSES OF "COMPLEXES" THE SUBCONSCIOUS STOREHOUSE IV. THE LAWS OF RECALL THE LAW OF INTEGRAL RECALL WHAT ORDINARY "THINKING" AMOUNTS TO THE REVERSE OF COMPLEX FORMATION PROLIXITY AND TERSENESS THE LAW OF CONTIGUITY LAWS OF HABIT AND INTENSITY APPLICATIONS TO ADVERTISING EFFECT OF REPETITIONS RATIO OF SIZE TO VALUE RISKS IN ADVERTISING V. THE SCIENCE OF FORGETTING THE SKILLED ARTISAN HOW THE ATTENTION WORKS IRON FILINGS AND MENTAL MAGNETS THE COMPARTMENT OF SUBCONSCIOUS FORGETFULNESS MAKING EXPERIENCE COUNT HOW HABITS ARE FORMED VI. THE FALLACY OF MOST MEMORY SYSTEMS PRACTICE IN MEMORIZING INADEQUATE TORTURE OF THE DRILL REAL CAUSE OF FAILING MEMORY THE MANUFACTURED INTEREST MEMORY LURE OF A DESIRE VII. A SCIENTIFIC MEMORY SYSTEM FOR BUSINESS SUCCESS IMPORTANCE OF ASSOCIATES "CRAMMING" AND "WILLING" BASIC PRINCIPLE OF THOUGHT-REPRODUCTION METHODS OF PICK SCIENTIFIC PEDAGOGY HOW TO REMEMBER NAMES FIVE EXERCISES FOR DEVELOPING OBSERVATION INVENTION AND THOUGHT-MEMORY THREE EXERCISES FOR DEVELOPING THOUGHT-MEMORY HOW TO COMPEL RECOLLECTION FORMATION OF CORRECT MEMORY HABITS NOW! PERSISTENCE, ACCURACY, DISPATCH MEMORY SIGNS AND TOKENS THE MENTAL COMBINATION REVEALED THE ELEMENTS OF MEMORY [Illustration: Decorative Header]