Authors, English -- 20th century -- Biography; Bennett, Arnold, 1867-1931
I did not realize my dream, but I was inspired by it. Once more I
received from the gods a plot scintillating with possibilities. It was
less fine than the previous one; it was of the earth earthly; but it
began with a scene quite unique in the annals of syndicates, and by this
time I knew a little better how to keep the fire burning. I lavished wit
and style on the thing, and there is no material splendour of modern
life that I left out. I plunged into it with all my energy and
enthusiasm, and wrote the fifteen instalments in fifteen days; I tried
to feel as much like Dumas _père_ as I could. But when I had done I
felt, physically, rather more like the fragile Shelley or some wan
curate than Dumas. I was a wreck.
The syndicate were willing to buy this serial, but they offered me no
increase of rates. I declined to accept the old terms, and then the
syndicate invited me to lunch. I made one of the greatest financial
mistakes of my life on that accurst day, and my only excuse is that I
was unaccustomed to being invited out to lunch by syndicates. I ought to
have known, with all my boasted knowledge of the world of business, that
syndicates do not invite almost unknown authors to lunch without
excellent reason. I had refused the syndicate's offer, and the syndicate
asked me to name a price for the entire rights of my tale. I named a
price; it was a good price for me, then; but the words were scarcely out
of my mouth before I saw that I had blundered. Too late! My terms were
quietly accepted. Let me cast no slightest aspersion upon the methods of
the syndicate: the bargain was completed before lunch had commenced.
The syndicate disposed of the whole first serial rights of my tale to a
well-known London weekly. The proprietors of the paper engaged a
first-class artist to illustrate it, they issued a special circular
about it, they advertised it every week on 800 railway stations. The
editor of the paper wrote me an extremely appreciative letter as to the
effect of the serial from his point of view. The syndicate informed a
friend of mine that it was the best serial they had ever had. After
running in London it overran the provincial press like a locust-swarm.
It was, in a word, a boom. It came out in volume form, and immediately
went into a second edition; it still sells. It was the first of my books
that "The Times" ever condescended to review; the "Spectator" took it
seriously in a column and a quarter; and my friends took it seriously. I
even received cables from foreign lands with offers to buy translation
rights. I became known as the author of that serial. And all this, save
for an insignificant trifle, to the profit of an exceedingly astute
syndicate!
Subsequently I wrote other serials, but never again with the same verve.
I found an outlet for my energies more amusing and more remunerative
than the concoction of serials; and I am a serialist no longer.
XIII
Public-domain text, read in full here on John Shaqi.
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