Burckhardt said in amazement, "Mary, that's against the law! Do you know what they're doing? They're playing records of a fire. What are they up to?" "Maybe it's a practical joke," his wife offered. "Joke? Waking up the whole neighborhood at six o'clock in the morning?" He shook his head. "The police will be here in ten minutes," he predicted. "Wait and see." But the police weren't--not in ten minutes, or at all. Whoever the pranksters in the car were, they apparently had a police permit for their games. The car took a position in the middle of the block and stood silent for a few minutes. Then there was a crackle from the speaker, and a giant voice chanted: "Feckle Freezers! Feckle Freezers! Gotta have a Feckle Freezer! Feckle, Feckle, Feckle, Feckle, Feckle, Feckle--" It went on and on. Every house on the block had faces staring out of windows by then. The voice was not merely loud; it was nearly deafening. Burckhardt shouted to his wife, over the uproar, "What the hell is a Feckle Freezer?" "Some kind of a freezer, I guess, dear," she shrieked back unhelpfully. * * * * * Abruptly the noise stopped and the truck stood silent. It was still misty morning; the Sun's rays came horizontally across the rooftops. It was impossible to believe that, a moment ago, the silent block had been bellowing the name of a freezer. "A crazy advertising trick," Burckhardt said bitterly. He yawned and turned away from the window. "Might as well get dressed. I guess that's the end of--" The bellow caught him from behind; it was almost like a hard slap on the ears. A harsh, sneering voice, louder than the arch-angel's trumpet, howled: "Have you got a freezer? _It stinks!_ If it isn't a Feckle Freezer, _it stinks_! If it's a last year's Feckle Freezer, _it stinks_! Only this year's Feckle Freezer is any good at all! You know who owns an Ajax Freezer? Fairies own Ajax Freezers! You know who owns a Triplecold Freezer? Commies own Triplecold Freezers! Every freezer but a brand-new Feckle Freezer _stinks_!" The voice screamed inarticulately with rage. "I'm warning you! Get out and buy a Feckle Freezer right away! Hurry up! Hurry for Feckle! Hurry for Feckle! Hurry, hurry, hurry, Feckle, Feckle, Feckle, Feckle, Feckle, Feckle...." It stopped eventually. Burckhardt licked his lips. He started to say to his wife, "Maybe we ought to call the police about--" when the speakers erupted again. It caught him off guard; it was intended to catch him off guard. It screamed: "Feckle, Feckle, Feckle, Feckle, Feckle, Feckle, Feckle, Feckle. Cheap freezers ruin your food. You'll get sick and throw up. You'll get sick and die. Buy a Feckle, Feckle, Feckle, Feckle! Ever take a piece of meat out of the freezer you've got and see how rotten and moldy it is? Buy a Feckle, Feckle, Feckle, Feckle, Feckle. Do you want to eat rotten, stinking food? Or do you want to wise up and buy a Feckle, Feckle, Feckle--"