Correlated with the wishes of the individual are the values of society. These are objects directly desired or means by which desired objects are reached,—immediate values or instrumental values. Thus a coin, a foodstuff, a machine, a poem, a school, a scientific principle, a trade secret, a dress, a stick of rouge, a medal for bravery, the good will of others, are values which the individual wishes or uses in realizing his wishes. Money is the most generalized value; it is convertible into many values which may be used in turn in pursuing the wishes. A value is thus any object, real or imaginary, which has a meaning and which may be the object of an activity. The sum total of the values of a society is its culture. Any value may provoke in the individual a variety of tendencies to action which we may call mental attitudes. Thus money as a value may provoke one or another of the attitudes: work for it, save it, borrow it, beg it, steal it, counterfeit it, get it by gambling or blackmail. The attitude is thus the counterpart of the social value; activity, in whatever form, is the bond between them. The problem of society is to produce the right attitudes in its members, so that the activity will take a socially desirable form. In Chapter II we saw that society is more or less successful to the degree that it makes its definitions of situations valid. If the members of a certain group react in an identical way to certain values, it is because they have been socially trained to react thus, because the traditional rules of behavior predominant in the given group impose upon every member certain ways of defining and solving the practical situations which he meets in his life.