NOTE. It has seemed best not to break the main course of the argument of this chapter for the elaboration of one point on which there has appeared to some critics to be vagueness in the exposition of the social value theory in my earlier volume, namely, the relation of social values to the individual values of those who are moved by the social values. Social values have as their function the guidance and control of the activities of men. But men are also moved by their own individual feelings, interests, and desires. What is the relation between these two sets of factors? In what has gone before, it has been made clear that social values present themselves to the individual as opaque, objective facts, largely beyond his control, to which he must adjust himself. They represent the minds of other men, acting in corporate and organic ways, putting pressure on him, or offering him lures. Now the individual reckons with these social values in the same way that he reckons with any other of the facts affecting the economy of his life. He must adjust himself to them in the same way that he must, if he is a blacksmith, adjust himself to the technical qualities of the iron he is manipulating. This does not mean that he is passive before them, any more than he is passive before the iron. He rather seeks to carry out his personal purposes and desires by actively adapting himself to objective facts, whatever they be. This means that different individuals will react in different ways to the same social value. The fear of the law will keep one man from burning dead leaves in the street where it will not keep another man from murder. A given degree of social pressure will make one man crease his trousers, while another man will not even know that the pressure to crease one's trousers exists! There are great individual variations in responsiveness and sensitiveness to social pressure. In part, these variations are due to inborn qualities. In larger part, they are due to social education, and to social status. Thus, the fact that one man will work all day in a ditch in response to the lure of a dollar and a half, while another will not work in the ditch for a hundred dollars a day, may rest in slight degree on the greater inborn sensitiveness of the latter to the physical pain of labor, but rests primarily on the fact that the latter doesn't need the money, and has a social standard, growing out of his class-associations and education, which would make him ashamed to be seen in the ditch. Indeed, we may think of the social standard in question as a social value acting _on_ him, rather than _in_ him. He fears ridicule. The same degree of social power, luring men toward the ditch,