But not differentiated on basis of states of consciousness of individual immediately moved by them, because many minds in organic interplay involved 28-33 Economic social value (a) of consumers' goods and services: "utility" and scarcity; "marginal utility"; social explanation of marginal utility; marginal utilities the conscious _focus_ of economic values of consumers' goods; but only minor part of these values; individuals, classes and institutions heavily weighted by legal, moral, and other social values, in power over economic values of consumers' goods 33-38 Economic social value (b) of labor, land, stocks, bonds, "good will," etc.; based only in part on values of consumers' goods; partially independent, directly influenced by contagion, and centers of power and prestige 38-41 Pragmatic character of theory 41-43 Relation of social values to individual values 43-45 CHAPTER II SUPPLY AND DEMAND, AND THE VALUE OF MONEY _Hiatus_ between general theory of value and theory of value of money 46-47 Partly because former has been developed by different writers from those who have developed latter 47-49 But chiefly because supply and demand, cost of production, etc., _assume_ fixed value of money, and are theories of _price_, rather than _value_ 49 Supply and demand useful but superficial formula, common property of many value theories 49-50 Crude and unanalyzed in Smith and Ricardo; first made precise by J. S. Mill, who gives essentials of modern doctrine 49-51 Boehm-Bawerk's pseudo-psychology spoils Mill's clean-cut doctrine 51-52 Supply and demand assumes fixed _value_ of money-unit, and hence inapplicable to money itself 52-56 But supply and demand does _not_ assume fixed _price-level_ 56-57 Cairnes _vs._ Mill 57-58 Mill's unsuccessful effort to apply supply and demand to money 59-62 Walker's attempt 62 Supply and demand in the "money market" 62-63 Chapter III COST OF PRODUCTION AND THE VALUE OF MONEY Types of cost theory: modern cost doctrine is "money costs" doctrine, and inapplicable to value of money 64