Hughes, William Morris, 1864-1952; Lloyd George, David, 1863-1945; World War, 1914-1918 -- Economic aspects
The idea prevailing in America that French firms are not worthy of
credit is a matter of great surprise all over Europe. Here is the way an
Englishman whose firm has done business in France for fifty years, sized
up the situation:
"There are no better contracts in the world than those entered into in
France. Americans who have had little experience in such matters may
find the negotiations leading up to the signing of a French contract
somewhat tedious, but we do not mind this and one is so completely
protected by the laws of the country, that losses are almost unknown.
"Not long ago we had a case in point. A purchaser of lathes who had
already made an advance payment, received his machines and then by
various excuses put off the final payments for the remainder from week
to week. We waited four weeks and then made our complaint to the judge
at the tribunal. Two days later the judge ordered the delinquent firm
to pay up in full and we received our money the very same day. How long
do you think a New York court would have taken to decide a simple
question of business of this kind? The fact is that in spite of the war,
French credit remains to-day as good as any you can find."
On top of their resentment over our lack of confidence in their credit
is the added feeling which has cropped up since the beginning of the war
over the way American manufacturers have ignored many of their French
contracts. A French manufacturer summed it up in this way:
"There is no doubt that some American manufacturers who had signed
contracts for the delivery of machinery in France, deliberately sold
these machines at home at higher prices. It has created a very bad
impression and I am afraid that henceforth your salesmen will find it
much harder to operate in my country.
"The trouble is that Americans have been spoiled by too many orders.
Before the war they were all crying out for business. Now that they have
everything their own way, they have become independent and arrogant.
With the ending of the war, all this will change, for the French are not
likely to forget some of the bitter lessons they have learned.
Henceforth they will profit by them."
One reason for our laxity all up and down the French business line is
that the American has never taken the French export business any too
seriously. On the other hand, stern necessity has been the driving force
behind the English and German manufacturer. The American, too, has made
the great mistake of assuming that the foreigner, and especially the
Frenchman, is not always serious-minded and to be depended upon. If he
wants his mind disabused in this matter, let me suggest that he see him
at war. He will realise that the superb spirit of aggression and
organisation that mark him now is bound to last when peace comes.
Public-domain text, read in full here on John Shaqi.
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