Hughes, William Morris, 1864-1952; Lloyd George, David, 1863-1945; World War, 1914-1918 -- Economic aspects
Self-sufficiency will be the keynote. The automobile is a striking
instance. We had established a very promising motor market (and
especially with moderate-and low-priced cars) among the French. When the
Government assumed control of the French automobile factories and
changed their output to war munitions, the two great automobile
syndicates protested that the cutting off of the French motor supply
would mean an immense loss of good will. First came a 70 per cent duty
on practically all American cars and this was followed up by an almost
complete restriction of all American cars.
This prohibition will have the same effect as the English exclusion in
that it will stimulate the demand for the native French cars. Here we
get to one of the striking phases of the new industrial development of
immense concern to us. France has her eye on quantity output. Many signs
point to it.
When the war broke out, a certain young French engineer saw great
opportunity in shell making. He was immuned from military service, he
had a little capital of his own, and with Government aid he set to work.
Within four months he had built an enormous plant on the banks of the
Seine almost within the shadow of the Eiffel Tower. In six months he had
enlarged his capacity so that he was producing 15,000 shells a day. Last
summer he sent for the agent of a large American machinery company: "I
am going to make automobiles in series after the war." "In series" is
the French way of expressing quantity output.
"All right," said the American. "What can I do for you?"
"Simply this," said the Frenchman. "I wish to order sufficient
automatics to meet the demand when peace comes."
This is the spirit of the awakened French industry. I know of half a
dozen automobile and other producing establishments who are making plans
to manufacture popular-priced cars when the war is over. This output
will not only affect the sale of American cars in France, but will also
interfere with the market for our cheap machines in South America.
Already France is making every effort to increase her Latin-American
trade. She has immense sums of money invested in Brazil and she will
follow up this advantage keenly.
It is important for us to remember that France like England will have a
well oiled productive machine after the war. It will not only be better
but bigger than ever before. The German ill wind that devastated the
northern section will blow good in the end. Hundreds of factories
operated by hand labour before the war will now be equipped with
American labour-saving machinery. The products of these machines
operated by cheap labour will be in competition with our own commodities
manufactured by more expensive labour in many of the markets of the
world.
Public-domain text, read in full here on John Shaqi.
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