3. The next rule is commercial. Trade itself is neither menial nor demeaning. Rightly used, it is a high form of control. People have things to buy and things to sell. The maker is handicapped. He cannot travel elsewhere to dispose of what he has. The buyer is ignorant. He does not know where to go, or cannot go, at first-hand, for the shoes, the hat, the reaper, the bricks, the lumber, the stationery which he must use. There appears upon the scene the man of observation, of investigation, of capital, of shrewdness, of resources. With one hand he gathers the products of the Pacific and of the South Seas. With the other, he takes the output of the Atlantic seaboard, the Gulf States, the Mississippi valley, the northern lakes and hills. He sets up an establishment, he puts forth runners, advertisements, and show-windows. He stocks shelves, decks counters, and employs clerks, packers, salesmen, cash-boys, buyers, and department heads. The man who wants to buy, buys from a man across the sea and yet is served in his own town. The man of commercial power is a man of world-wide rule. He may lay up in banks a fortune which he intends to try to spend upon himself; or he may say: I am accountable for the pocket-books of the world. I am in authority over them. I open a market, or close it. I buy, dispense, and disperse human labor. I create wants, and I satisfy them. I will establish honest laws of trade. What I do shall be rated as commercial law. What I say shall be quoted as a way of equity and probity. That man is a King of Trade. His throne is set upon hills and seas. His subjects are all men with needs, and all men with products of the land, the coasts, the sea, or brain, or skill. This is the lawful King of Trade. He represents God's mart of exchange. Primarily, goods are not bought and sold in the market. They are first transferred in that man's brain.