"Red--and particularly yellowish red--is the favorite color of the primitive as it is the favorite color of nearly all peoples. We need only observe our children to satisfy ourselves how little taste on this point has changed. In every box of water colors the saucer that contains the cinnabar red is the first one emptied; and 'if a child expresses a particular liking for a color, it is nearly always a bright dazzling red. Even adults, notwithstanding the modern impoverishment and blunting of the color sense, still, as a rule, feel the charm of red.'... It may be questioned whether the strong effect of red is called out by the direct impression of the color, or by certain associations. Many animals have a feeling for red similar to that of man. Every child knows that the sight of a red cloth drives oxen and turkeys into the most passionate excitement.... As to the primitive peoples, one circumstance is here significant above all others. Red is the color of blood, and men see it, as a rule, precisely when their emotional excitement is greatest--in the heat of the chase and of the battle. In the second place, all the ideas that are associated with the use of the red color come strongly into play--recollections of the excitement of the dance and combat. Notwithstanding all these considerations, painting with red would hardly have been so generally diffused in the lowest stages of civilization if the red coloring material had not been everywhere so easily and so abundantly procurable. Probably the first red with which the primitive man painted himself was nothing else than the blood of the wild beast or the enemy he had slain. At present most of the decoration is done with a red ochre, which is very abundant nearly everywhere, and is commonly obtained through exchange by those tribes in whose territory it is wanting."[4] The difficulty found in this means of decoration is that it is not lasting. However skillfully the savage covers himself with solid coloring or design, a short time only and his labor is effaced. To overcome this trouble, tattooing was devised. By this means the color was placed beneath the skin and thus not subject to change. Very elaborate patterns were sometimes worked out and the man so ornamented was far more attractive in the eyes of his fellowmen.