But the Beaverbrook campaigns perform a real public service by
fixing public attention upon issues. I do not think the editorials
convince--I have yet to meet a _Daily Express_ reader who confused the
"leader" column with pronouncements from Sinai--but they encourage
that discussion of public issues which is essential in a democracy. Of
course the _Express_ newspapers' tactics annoy nice-minded people. But
the tradition of a free press includes not only such august journals
as _The Times_ but the rip-roaring, fire-eating crusaders as well.
There is not much chance that the popular press in Britain will model
itself on _The Times_, but if it did so, the result would be a loss to
journalism and to the nation. And as long as the Beaverbrook tradition
survives--as long, indeed, as Lord Beaverbrook himself is around to
draw on his inexhaustible fund of indignation--one section of the
popular press is bound to remain contentious and vigorous.
The _Daily Express_, the morning paper of the Beaverbrook empire, is
technically one of the best newspapers in the world. Its layout is
admirable, and its headline-writers often show a touch of genius. In
its writing and its presentation of news it has been much affected by
such divergent American influences as _The New Yorker_ and _Time_.
The _Express_ is brightly written (too much so at times), and its
tastes in policies and politicians are incalculable. Along with
a liberal helping of political, foreign, and crime reporting it
offers two of the best features in British journalism: Osbert
Lancaster's pocket cartoon on the front page and the humorous column
of "Beachcomber" on the editorial page. "Beachcomber" and Lancaster
are sharp and penetrating commentators on the daily scene. In many
instances their references to the occasional inanities of the British
society are more cogent than anything to be found in the editorial
columns of the _Express_.
The _Express_ successfully caters to the new middle class that has
arisen since the war, especially that part of it which is involved
in the communications industry. The young advertising manager from
the provinces who has "arrived" in London may find _The Times_ too
verbose and the _Telegraph_ too stodgy. The _Express_, with its bright
features on the theater or London night life, attracts him. But, oddly,
three principal features of the _Express_ cater to very different
tastes. Osbert Lancaster's subject matter is drawn usually from the
upper middle class--his Maudie Littlehampton, after all, is a Lady. The
humor of "Beachcomber" appeals to tastes that reject the average in
British humor, and Sefton Delmer, the peripatetic foreign correspondent
of the _Express_, often writes stories on international issues which
are much more involved and adult than would seem suitable for the
majority of the newspaper's four million readers.
Public-domain text, read in full here on John Shaqi.
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