England -- Fiction; Patent medicines -- Marketing -- Fiction; Pharmaceutical industry -- Fiction; Satire; Science fiction
“Your nephew, sir, is hard; he wants everything to go to a sort of
predestinated end; he’s a Calvinist of Commerce. Offer him a dustbin
full of stuff; he calls it refuse—passes by on the other side. Now
_you_, sir you’d make cinders respect themselves.”
My uncle regarded him dubiously for a moment. But there was a touch of
appreciation in his eye.
“Might make ’em into a sort of sanitary brick,” he reflected over his
cigar end.
“Or a friable biscuit. Why _not?_ You might advertise: ‘Why are Birds
so Bright? Because they digest their food perfectly! Why do they digest
their food so perfectly? Because they have a gizzard! Why hasn’t man a
gizzard? Because he can buy Ponderevo’s Asphalt Triturating, Friable
Biscuit—Which is Better.’”
He delivered the last words in a shout, with his hairy hand flourished
in the air....
“Damn clever fellow,” said my uncle, after he had one. “I know a man
when I see one. He’d do. But drunk, I should say. But that only makes
some chap brighter. If he WANTS to do that poster, he can. Zzzz. That
ideer of his about the horseradish. There’s something in that, George.
I’m going to think over that....”
I may say at once that my poster project came to nothing in the end,
though Ewart devoted an interesting week to the matter. He let his
unfortunate disposition to irony run away with him. He produced a
picture of two beavers with a subtle likeness, he said, to myself and
my uncle—the likeness to my uncle certainly wasn’t half bad—and they
were bottling rows and rows of Tono-Bungay, with the legend “Modern
commerce.” It certainly wouldn’t have sold a case, though he urged it
on me one cheerful evening on the ground that it would “arouse
curiosity.” In addition he produced a quite shocking study of my uncle,
excessively and needlessly nude, but, so far as I was able to judge, an
admirable likeness, engaged in feats of strength of a Gargantuan type
before an audience of deboshed and shattered ladies. The legend,
“Health, Beauty, Strength,” below, gave a needed point to his parody.
This he hung up in the studio over the oil shop, with a flap of brown
paper; by way of a curtain over it to accentuate its libellous offence.
CHAPTER THE FOURTH
MARION
I
As I look back on those days in which we built up the great Tono-Bungay
property out of human hope and credit for bottles and rent and
printing, I see my life as it were arranged in two parallel columns of
unequal width, a wider, more diffused, eventful and various one which
continually broadens out, the business side of my life, and a narrow,
darker and darkling one shot ever and again with a gleam of happiness,
my home-life with Marion. For, of course, I married Marion.
Public-domain text, read in full here on John Shaqi.
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