England -- Fiction; Patent medicines -- Marketing -- Fiction; Pharmaceutical industry -- Fiction; Satire; Science fiction
So it was we recognised our new needs as fresh invaders of the upper
levels of the social system, and set ourselves quite consciously to the
acquisition of Style and _Savoir Faire_. We became part of what is
nowadays quite an important element in the confusion of our world, that
multitude of economically ascendant people who are learning how to
spend money. It is made up of financial people, the owners of the
businesses that are eating up their competitors, inventors of new
sources of wealth, such as ourselves; it includes nearly all America as
one sees it on the European stage. It is a various multitude having
only this in common: they are all moving, and particularly their
womankind are moving, from conditions in which means were insistently
finite, things were few, and customs simple, towards a limitless
expenditure and the sphere of attraction of Bond Street, Fifth Avenue,
and Paris. Their general effect is one of progressive revolution, of
limitless rope.
They discover suddenly indulgences their moral code never foresaw and
has no provision for, elaborations, ornaments, possessions beyond their
wildest dreams. With an immense astonished zest they begin _shopping_,
begin a systematic adaptation to a new life crowded and brilliant with
things shopped, with jewels, maids, butlers, coachmen, electric
broughams, hired town and country houses. They plunge into it as one
plunges into a career; as a class, they talk, think, and dream
possessions. Their literature, their Press, turns all on that; immense
illustrated weeklies of unsurpassed magnificence guide them in domestic
architecture, in the art of owning a garden, in the achievement of the
sumptuous in motor-cars, in an elaborate sporting equipment, in the
purchase and control of their estates, in travel and stupendous hotels.
Once they begin to move they go far and fast. Acquisition becomes the
substance of their lives. They find a world organised to gratify that
passion. In a brief year or so they are connoisseurs. They join in the
plunder of the eighteenth century, buy rare old books, fine old
pictures, good old furniture. Their first crude conception of dazzling
suites of the newly perfect is replaced almost from the outset by a
jackdaw dream of accumulating costly discrepant old things.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account