Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
AS BETWEEN TRAINS AND TRUCKS
The most serious drawbacks to a train are that it must stay on a
railway siding, is frequently inconvenient to reach, and its location
hot and dusty in summer, lacking in open space where crowds can gather
comfortably, and, worst of all, is noisy. Still another drawback is
that the shape of a car is not adapted to the effective display of
exhibits and it is difficult also to handle large numbers of visitors.
[Illustration: THE NEW YORK STATE HEALTHMOBILE
Carries motion picture equipment for both indoor and outdoor exhibition
as well as dispensary equipment for holding clinics.]
Even with these awkward handicaps, however, the railroad car has the
advantage of greater size as a setting for exhibits and demonstrations.
Exhibits and equipment for demonstrating, moreover, may be permanently
set up in a train of cars, so that everything is in readiness for
visitors at the time when the train reaches its stopping place. But the
truck is a place for storing rather than displaying exhibits, which
means that each time a program is given, material must be unpacked and
set up in tents, in a hall, or out of doors.
Good points for the truck are that, roads and weather permitting, the
truck campaigner may go wherever and whenever he pleases and stay as
long as he likes, independent of the rails and schedules that limit
the freedom of a train tour. Even bad roads have not prevented some
campaigners from reaching what had seemed to be inaccessible districts.
While the trucks have in certain ways greater adaptability to varied
conditions than trains, the latter will undoubtedly continue to be
employed where its own special uses are of paramount importance and
particularly in cases where the railroads may find it possible, as in
many instances in the past, to provide transportation free or at a
nominal price. The truck, on the other hand, is probably only at the
beginning of its usefulness in educational and publicity work. There
are still untried possibilities of contriving methods for the carrying
of materials especially adapted to a quick display during a short
stop in all sorts of places, which, it would seem, might invite to a
fascinating degree the inventive genius of those interested in the
popular spread of useful information.
FOOTNOTES:
[1] The following records of tours may prove at least suggestive: A
three-car train, which traveled through Pennsylvania for five months in
1918, had running expenses of approximately $325 a week. This included
traveling, living expenses, and salaries of three staff members, the
initial cost of exhibits and printed matter, and repairs. It did not
include the salaries of three additional demonstrators, or the initial
cost of rebuilding the interiors of the cars, or any expenses for
hauling of the cars.
Public-domain text, read in full here on John Shaqi.
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