Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles — John Shaqi
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
The train consisted of a baggage car, two modern steel day coaches,
each with a seating capacity of eighty-eight persons, which were
used for lecture cars, and a private car, consisting of parlor and
observation, dining and sleeping compartments. It was understood
at the beginning that the train was to be an exclusive Hessian
fly train and thus it was advertised as the Hessian Fly Special,
operated by the Kansas State Agricultural College in co-operation
with the Santa Fé. The speakers consisted of three entomologists
of the Agricultural College, one entomologist of the United States
Department of Agriculture, the head of the Department of Agronomy,
the superintendent of Farmers’ Institutes of the college, and
one county demonstration agent. In addition to the lecturers,
the company consisted of the agricultural agent of the Santa Fé,
the publicity agent of the Santa Fé, the publicity agent of the
college, and representatives of some of the principal newspapers and
farm publications. The divisional superintendents and roadmasters
accompanied the train over their respective divisions of the road.
Addresses were made at all of the sixty-two places scheduled. In
fact, at nearly all the places the attendance was such as to require
two speakers and, on several occasions, it required a third speaker
to accommodate the large crowd. If the attendance did not exceed two
hundred, the two speakers took care of them in the lecture cars, but
where the crowd was over two hundred the over-flow was taken in the
waiting room of the depot, where a speaker was provided. Where there
was not an opportunity for the insect train to stop, a lecturer was
dropped off to hold a meeting at the depot or an up-town place. Later,
the man would be picked up by one of the regular trains and left at
a station where the Hessian Fly Special was scheduled to stop. Or
a man would be sent ahead on a regular train to hold a meeting and
would later be picked up when the Special came through. In a few cases
speakers were taken to neighboring towns in automobiles. During the
entire trip every speaker on the train gave practically the same
Hessian fly talk. The entomologists and the agronomist of the college
prepared the speech, copies of which were furnished not only to the
speakers but also to all the railroad officials and publicity men who
accompanied the train. The publicity men prepared beforehand all the
articles to be used by the newspapers in the places where addresses
were made. In other words, every address given and every newspaper
article published had just one message and that was the seriousness
of the infestation and what should be done to protect the crop of the
next year. It is the opinion of the writer that much of the success
of the Hessian fly train and the good accomplished were due to the
fact that all departments and all persons concerned were together,
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