Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
The special groups to whom your message is chiefly directed may be
singled out from the general public and definite methods used to
insure their attendance. While most of the trains are of general
interest to the communities visited, the message of the exhibits or
demonstrations is probably addressed primarily to one or a few groups,
classified according to occupation, standing in the community, race,
age, condition of health, or particular interests. Special efforts to
reach these groups may take the form of letters, announcements, or
brief talks addressed to schools, churches, clubs, lodges, or employes
of factories and places of business. Committees on co-operation may
be formed within the groups and delegations appointed to come to the
train. A personal canvass may be made by letters, postcards, personal
visits, or telephone messages to leaders of groups or members of
special bodies.
ARRANGEMENTS FOR DISTRIBUTING THE ATTENDANCE
The tendency of the majority of the people is to select the same period
in the day as the most convenient or desirable time for coming to
the train. When the program is to be repeated a number of times, it
is necessary to plan special methods for distributing the attendance
over the less popular hours. This may be done as a feature of the
advance appeal to particular groups by setting aside periods for school
children, calling conferences of small bodies of people, assigning
hours when delegations will be received and personally conducted, or
having program features of interest to particular groups at stated
hours.
[Illustration:
ROBBERS
AT LARGE
Peach Growers of East Texas are Being Robbed by the
Insects and Diseases that attack Peaches
SPECIALISTS WITH EXHIBIT CARS
COMING
----TO----
_Winfield Texas
Thursday Nov. 20ᵗʰ_
Most complete Orcharding Exhibit Train ever carried to the farmers of
the South.
Will exhibit and demonstrate all phases of peach orchard work.
Three Carloads of Equipment and Exhibits
Carload of power and hand sprayers, a tractor and other modern orchard
equipment.
Two exhibit cars electrically lighted and equipped to show by pictures,
lifelike models, specimens and slides of all the dangerous diseases and
insects known to Texas orchards.
Actual field demonstrations on planting, pruning, spraying and
cultivation will be conducted in an orchard near town.
FREE--EVERYBODY INVITED
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account