Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
Apparently not many of those who have conducted trains have attempted
through their advance work to prepare for arbitrary distribution of
attendance over the entire period that the exhibit is open. The period
from two to five o’clock in the afternoon seems to have been found the
most popular by the largest number of those reporting on attendance,
with some falling off reported after four o’clock. The period before
ten in the morning is agreed upon unanimously as the poorest time to
get people out. The experiences reported as to the hourly attendance
between ten and four o’clock varies so widely that it would seem to
indicate that under the right conditions it should be possible to get
people to come throughout this period.
Good advance work can fill up many idle hours. A description of methods
of advance work to accomplish this is contained in another chapter,
but while we are considering the visitors it may be well to look over
the groups that could most easily come at the least attractive hours.
On a number of trains arrangements were made to have school children
attend with their teachers according to a prearranged schedule, usually
during the morning hours. This is an especially good plan when the
train is on view all day, because the children tell their experiences
when they go home at noon and thus help to get their parents to attend
in the afternoon. If there are a larger number of school children than
can be handled conveniently it is a good idea to limit attendance to
the older children, basing the lower age limit on the estimated number
of children that can be accommodated. If they do not fill up the train
completely during the morning, it is possible to arrange for the
attendance of delegations of leading citizens and other representative
groups who come in a body to welcome the train when it is opened to the
public, or to be personally escorted through it at a given time. This,
of course, has news value as well as the advantage of using the morning
hours. The Safety First Train of the government at each stop arranged
to have such a morning delegation.
Public-domain text, read in full here on John Shaqi.
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