Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
In some places the noon hour may be used for the attendance of factory
workers and other employed people who are not far from the train. This
is successful if advance preparations are made and if the subject
matter is of interest to the workers. It is often possible to adapt the
program and some part of the displays to their interests. Using the
noon hour depends, of course, on having a large enough staff to allow
each member an hour for lunch. The period from five to eight o’clock
in the afternoon is probably of the least value. Usually the staff
members themselves need relaxation during this time if there is to be
an evening session.[9] If there is no session the train may pull out
late in the afternoon. If, however, it is desirable to make use of this
period, it may be possible to arrange for personal conferences or group
conferences at the train or in town with persons especially interested
in the subject who wish to have information that is not of interest to
the general public or to talk over plans for the future.
Reports as to the success of evening sessions vary greatly. Many have
used the evening successfully for outdoor motion pictures or for
meetings in town. The fact that many who could not leave their work
during the day can come then seems to argue that it is possible to have
a good attendance if the advance work has been thorough--provided also
that the location of the car or train is satisfactory and that the time
schedule will permit.
EXPLAINING THE EXHIBITS
While the exhibits should be so simple and well arranged as to be
easily understood, any exhibit of objects, pictures, and printed words
is more enjoyed and appreciated if it is brought to life by a personal
interpretation given with enthusiasm. The explainer calls attention
to what is displayed much as a chairman introduces a speaker. A good
introduction makes the audience more friendly and responsive to either
a speaker or an exhibit. The explainer who travels the length of the
car with one group can take care of only a few people at a time, and
if there is a continuous movement of people through the car only
about one-third of them have the advantage of the explanation. If, on
the outside or in another car, a lecture or demonstration precedes
the reviewing of exhibits, the speaker may close the talk with an
explanation of the purpose and character of the exhibits and some
suggestions as to what to look for. With this preparation people may
pass through the car unattended and perhaps meet an explainer at the
far end who will answer questions and give out literature together with
an invitation to take part in the follow-up program. Or the explainer
may meet people as they enter the car and give a brief introduction to
the exhibits.
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