Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
Local people, with general information on the subject, can give
valuable help in explaining points about particular exhibits which
have to be repeated many times. These helpers should receive advance
material and in addition should come to the train for coaching before
it opens and be stationed at assigned positions.
Staff members who are continually meeting people, work under
considerable strain and may easily become tired or indifferent through
over-work. So much depends on their enthusiasm and their readiness to
offer help that this factor should be carefully checked up, and if any
member of the staff shows signs of losing interest or failing to get a
response he should be replaced or at least given a period of rest. By
relieving staff members of irksome details and by providing in other
ways for their comfort, as well as by arranging the schedule of hours
so that they do not work beyond their strength in any one period, much
can be done to avoid this loss of freshness and enthusiasm.
FOOTNOTES:
[8] The discussion in this section is handled in terms of trains for
the sake of clearness and convenience, but generally the application
is to single cars as well as to trains, and to automobiles or motor
trucks or caravans of the same. The paragraphs not applicable to trucks
are fairly obvious. However, it is urged that maximum results from a
truck tour call for much the same carefully detailed preparation and
management as a tour with a train.
[9] This fact, further discussed on p. 105, deserves considerable
emphasis.
IX
FOLLOW-UP WORK
In a previous chapter it was pointed out that the purpose of a tour
may be to give information, to create interest in a new movement that
is being launched, to revive interest that has become dull, or to
serve as an attention-arresting feature of an intensive campaign that
aims to produce some immediate results. All of these aims point to the
need of planning definite follow-up work. It will not do to let people
forget what they have learned or lose interest in it through neglect.
If the tour means simply that ideas or facts are dropped down into each
community, like seeds scattered by the winds without provision for
later cultivating, they have a smaller chance to take root and grow.
Psychology has demonstrated that there is a “curve of forgetting.”
Hollingworth described it as follows:
When a given appeal is addressed to me, I straightway proceed to
forget it. But I do not forget it at a uniform rate, so much being
forgotten on each succeeding day until all is forgotten. Instead,
I forget the material that has been seen or learned, according to
a definite “curve of forgetting,” a curve which descends rapidly
at first and then more slowly. The larger proportion of material is
forgotten in the first day or so. After that a constantly decreasing
amount is forgotten on each succeeding day.[10]
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account