Another way of helping to see that the train message is remembered is by distributing the right kind of printed matter. Every traveling campaign carries with it leaflets or pamphlets for visitors to take home. Sometimes a handful of assorted pieces of printed matter is given to each visitor with a reckless disregard of their appropriateness to the purpose of the campaign or the probability of their being read. One of the most frequent blunders made by managers of campaigns of this sort is to assume that all that is learned at the exhibit or meeting will be remembered, and that the printed matter should give additional information. In a baby saving campaign, a health department is likely to give out in addition to printed matter about babies, other leaflets on hookworm or tuberculosis. Giving away printed matter on topics in which no interest has been cultivated is wasteful since it is not likely to be read or, if read, distracts attention from the main topic. In most cases, one piece of carefully prepared printed matter on one subject is enough for general distribution. A useful leaflet might well include a summary of the main arguments of the teachings contained in the exhibits, together with sketches or photographs and a clear and appealing statement of the action desired, whether it is support of a bill in the legislature, membership in an organization, or the forming of health habits. This leaflet should not fail to give information as to how and where further facts may be obtained. If it seems desirable to interest people in a number of additional subjects, the better way is to have leaflets on them displayed where they can be examined and to have a supply of addressed postcards listing these special publications and on which visitors may check those they wish to have sent to them. PUBLICITY FOLLOWING THE TRAIN’S STOP There should be a readable account of the train in the first issue of the local paper following its visit. Those who visited it will like to read the account of what they saw and in doing so will be reminded of a number of features of the exhibits and talks that were rapidly slipping from their memories. The train director would do well to see that the local paper receives as good copy for this follow-up story as for advance publicity. The people who came and what they said about it adds to the news value of the story. Other forms of publicity may be used to advantage immediately following the visit of the train, such as a series of special articles appearing weekly in the local paper, printed matter mailed to a list of people obtained at the train, or a motion picture shown in the local picture theater, at a meeting or a contest that may reach its climax at some later event, such as the county or state fair. ORGANIZATION OF LOCAL FORCES