Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
Leading men and women to take some action as the result of interest
aroused at the train is the surest way to get the message remembered
and is the aim of most educational campaigns. This action may be
something very simple and concrete, or it may be the entering wedge of
some continuous activity. One of the simplest steps, which has already
been referred to, is the writing of local people to headquarters for
information or for literature. This serves the purpose also of renewing
interest when the material sent for arrives and it helps the central
organization to make up mailing lists. Local organizations should
be encouraged to send for reference material to use in talks and
discussions.
Launching or boosting a permanent movement at a meeting held during
the train visit is one good way of starting follow-up work. Many an
effort that promised much because of local enthusiasm at the start has
died a natural death, because after the specialists from the state or
national headquarters have departed, local leaders find themselves
without any clear-cut program to begin work on or any recognized
leadership. An informal meeting of the train staff and local leaders
at which temporary committees are formed and definite plans discussed
may be one of the most useful features of the train program. It has
been suggested elsewhere that the hour of the day least popular with
visitors may be a good time for such a meeting. A still better method
is an early visit after the departure of the train, of an organizer or
consultant who will advise about plans.
An interesting report of the follow-up organization work carried on in
connection with its health car, comes from the West Virginia Public
Health Council:
Public-domain text, read in full here on John Shaqi.
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