Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
Wherever possible a temporary committee was formed before leaving the
community, this committee being chosen by a group of representative
people in a community meeting in the interests of health education
at which time child welfare work was emphasized. At this meeting
we made an effort to secure the attendance of medical, dental, and
nursing professions, of the mayor and town council, school board,
and school superintendent and teachers, ministers and Sunday school
superintendents, fraternal organizations, women’s clubs, Red Cross,
and any other organizations directly or indirectly interested in
community welfare work. The temporary committee was appointed
to secure a permanent organization based upon the interest and
enthusiasm already created, this permanent committee to undertake a
definite health program for the community. In addition to this we are
keeping in touch with the various communities visited, by frequent
correspondence, and the director of the Division of Child Hygiene has
already returned to a number of the communities to help in the making
of plans, to stimulate interest and enthusiasm, and in every way
possible to promote health education and public health nursing. We are
now formulating county-wide and state-wide plans for the furtherance
of this work through co-operation with the Extension Division of the
Agricultural Department of the State University and American Red Cross.
An incidental but important factor in promoting continuous follow-up
work is that local representatives of the movement, especially the
salaried worker, if there is one, should take an active part in the
program of the train, so as to become identified with the impressions
and ideas gained here in the minds of the people who visited the train.
CHECKING UP RESULTS
As bearing upon the question of any future use of a similar method of
campaigning, “checking up” results is good, although it may not always
be easy or bring entirely conclusive evidence. The method described
in the account of the Cleveland Children’s Year Special, which is a
dispensary truck, is suggestive. Cards of invitation to visit the
local dispensary were given out at the truck and the number that were
turned into the dispensary was noted by the nurses. Nurses also asked
new visitors during the following month where they had learned of the
dispensary, and recorded it when the visit was directly or indirectly a
result of the Special.
Reports may be requested from local editors, school superintendents,
and others who meet many people, regarding the responsiveness of the
people to ideas promulgated at the train. The number and the nature of
inquiries received at headquarters from places that have been visited
may also serve as an indication of the effectiveness with which the
message has been presented.
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