One occasion when a train tour may be desirable is when the need is felt for a unique feature or “stunt” in a campaign that employs a great variety of methods. The Liberty Loan trains were expected to add “punch” to local campaigns and to make bond selling easier. When a vigorous effort is being concentrated on an issue or an idea, a tour of prominent speakers, or striking exhibits, or both, may add a spectacular element and secure much publicity; first, by getting direct attention for the idea, and second, by providing material for “news” both in the press and in the everyday talk of the people. NOVELTY AND THE DANGER OF ITS WEARING OFF As a novel device for attracting attention both train and truck have a real though possibly a short-lived value. In many sections of the country the exhibit train has long ago become familiar, and already those who are seeking some new form in which to get their story over are equipping and operating motor trucks. In a few years these, too, may lose their power to arouse curiosity. However, the fact that the novelty of a device wears off does not necessarily destroy its value. While the novelty of the method itself may wear off, the contents of the train and the program of the itinerant campaigners leave no end of possibilities in the way of fresh attractions. In the use of graphic methods there have been great advances within quite recent years. So far, only a few of the newer forms of expressing information in picturesque and dramatic forms have been used in truck and train projects. There is no reason why trains and trucks should not continue indefinitely to draw expectant visitors looking for the new features that may be added this year, just as a circus, a fair, or exposition is repeated successfully year after year. The exhibitor who uses an attention-getting device for the first time in any locality is to some extent responsible for the future success of any similar traveling shows in the places visited. People who went to see the first train or truck are likely to visit the second or stay away, according to the impression made by the first. This responsibility can be met through careful preparation and good management. NOT A QUICK METHOD A point sometimes urged in favor of the educational tour is its rapid method of carrying information over a wide area. It is undoubtedly the quickest way of displaying the same objects to a number of communities. But if you wish the people throughout your territory to have the same information as nearly as possible at the same time, any method in which the material is duplicated and sent out to all points at once from a central place is obviously more suitable than conveying the message from place to place. TRAVELING CAMPAIGNS AND RESULTS