HEALTH CARS: advance publicity in West Virginia, 46-48; topics and exhibits presented, 68; over-crowded exhibits, 82; methods to attract attention, 82, 83; report of follow-up work, 112; list of tours, 127, 128, 131-133, 136; bibliography, 138, 139, 140, 141, 142 HEALTH EXHIBITS: motion picture truck of N. Y. State, opposite 10; health trains in Louisiana, 20; child welfare in Kansas, 21; West Virginia Health Special, 21; purpose of government train, 23; Children’s Year Special, 23; variety of topics, 68; train tours, 127-128; truck tours, 131-133; wagon tour, 136; motorcycle tour, 136; bibliography, 138, 139, 140, 141, 142 HEALTHMOBILE: of N. Y. State, opposite 10; motion picture tour in North Carolina, 26; publicity tour of, 132 HESSIAN FLY SPECIAL: description of train run in Kansas, 17-20, 139; speakers and publicity, 18-19; train equipment, 122 HOLLINGWORTH, H. L.: on Advertising and Selling, 107 HOME POWER SPECIAL: demonstration of conveniences, 16 ILLINOIS: tour of dairy train in, 15-16; publicity tours, train equipment, 120, 131, 133; bibliography, 138, 139 ILLUSTRATIONS: opposite 10, 14, 20, 28, 29, 30, 31, 38, 39, 44, 70, 76, 77, 80, 84, 85, 86, 87, 92 INDIANA: publicity tours, train equipment, 121, 131; bibliography, 142 INFORMATION SOURCES: 2, 117 IOWA: publicity tours, train equipment, 122; bibliography, 139 ITALY: health trucks, 28, 30, 131; motor clinics, 30; publicity tours, 131 ITINERARY: planning, 94-97. See also _Tours_ KANSAS: Hessian fly train described, 17-20, 122; State Agricultural College co-operates with railroad, 17, 18; publicity tours, 127; bibliography, 139 KENTUCKY: publicity tours, train equipment, 122, 127; bibliography, 137, 139, 140 LAND CLEARING: demonstration work, with automobiles, 52; publicity tours, 120, 126-127; bibliography, 140 LINCOLN HIGHWAY ASSOCIATION: and transcontinental tour, 40-41, 133 LOUISIANA: success of health trains, 20; publicity tours, train equipment, 120, 127, 129, 131; bibliography, 137, 139 MARYLAND: cost of automobile tour, 9; publicity tours, train equipment, 122, 132, 134 MASSACHUSETTS: child welfare tours, 24; publicity tours, 130, 132, 135 MEMORY: impressions, and follow-up work, 107-109 MESSAGE, PREPARATION OF: 66-73; choosing a topic, 67-70; limiting the message, 69; program planning, 71-77 MICHIGAN: Children’s Year Special, 23; publicity tours, train equipment, 122, 135 MINNESOTA: publicity tours, train equipment, 122 MISSISSIPPI: publicity tours, train equipment, 123, 132 MISSOURI: Women’s Patriotic Special, 22; publicity tours, train equipment, 123, 128, 134