MOTION PICTURES: cost of automobile tour, 9; N. Y. State healthmobile, opposite 10; truck tours, 25-41; North Carolina health campaign, 26; Children’s Special of Cleveland, 28; Wisconsin Anti-Tuberculosis Association, 37; advance publicity, and slides, 57-58; state tours using, 124, 128, 129, 130, 131-135; bibliography, 137, 138, 140, 141, 142 MOTORCYCLES: description of a “Knight of Health,” 34-37, 139; tours in Canada and Wisconsin, 135, 136 MOTOR TRANSPORT CORPS: purpose and description of transcontinental train, 39-41; publicity tours, 133 MOTOR VEHICLES: See _Trucks_ MOVING AUDIENCES: displaying exhibits to, 84, 86 NEBRASKA: publicity tours, train equipment, 123 NEVADA: publicity tours, train equipment, 123 NEW JERSEY: publicity tours, train equipment, 123 NEWSPAPERS: advance publicity for, 56, 58. See also _Publicity_ NEW YORK: healthmobile, opposite 10; food conservation train, 22; publicity tours, and equipment, 123, 129, 132, 134, 135; bibliography, 137, 140 NORTH CAROLINA: Board of Health motion picture tour, 26; publicity tours, train equipment, 124, 132, 135; bibliography, 141 NOVEL PRESENTATION: advantages of, 4-7; secures publicity, 6; motion picture trucks 25-28; “Motorcycle Knight of Health,” 34-37; along Lincoln Highway, 40-41 OHIO: Children’s Year Special of Cleveland, 27-30; illustrations and trucks, 28-29; publicity tours, 130, 132 ORGANIZATION: advance publicity important, 42-65; assignments for committees, 52-65; report of follow-up work, 112-113 OUTDOOR SPEAKING: 16, 34, 75, 77 PEACH DEMONSTRATION TRAIN: description, and illustration of exhibit car, 13-14; advance publicity, 48; state tours, 118, 125 PENNSYLVANIA: cost of tour in, 9; food conservation train, 22; canning kitchen of Allegheny County Council, 37-39; advance assignments for committees, 53; publicity tours, 125, 130; bibliography, 140 PERMANENCE: of activities, 5; organization and follow-up work, 111-114 PLACES VISITED: planning an itinerary, 94-96 POSTERS: type of agricultural, 43; advertising committees, 57 PROGRAMS: choice of a topic, 66, 67-70; form of presentation, 67-71; unit programs, 71-72; of exhibit trains, 73-75; of demonstration and exhibit, 76; advice in planning, 94-96, 101-104 PUBLICITY: advantages of tours, 4; first impression valuable, 7; and successful co-operation, 19; advance work important, 40, 42-65; advertisements, 43; specialized appeal, 44; committees, co-operation of, 45; preparation of letters, and example, 46-48; advance agents, duties of, 49-52; assignments, features of, 53, 54; reception committee, 55; committee on newspapers, 56; advertising committee, 57; committee on special delegations, 59-60; church co-operation, 61; schools, 62; foreign language groups, 63; speakers, 64; committee on personal canvass, 65; and follow-up work, 109-114. See also _Advertising_