“One element that the committee in charge of this endowment fund campaign must combat, is the confidence that the $1,000,000 can be easily raised. This is unpsychological. This same notion has frequently spoiled some of the best organized campaigns for endowing other worthy institutions in this city.” The publicity for the campaign was brilliantly conceived and executed by Mr. Bok. In the spring “The Orchestra News” began to appear monthly, with the idea of making the story of the organization much more widely known than it had heretofore been. Its pages were “instructive and entertaining” as the expression was in old times. So were the various folders and leaflets sent out during the campaign itself. Persons of importance in the business world helped with the publicity as well as with large contributions. “THE ORCHESTRA NEWS “PUBLISHED EVERY ONCE IN A WHILE IN THE INTERESTS OF THE PHILADELPHIA ORCHESTRA AT THE PENNSYLVANIA BUILDING, PHILADELPHIA “WHY I CAME TO PHILADELPHIA “BECAUSE—America was fast becoming (and has since completely become) the great music-making country of the world. “BECAUSE—Fritz Scheel (with his instinct for choosing exactly the right artist for each position in the orchestra) had laid the foundation of a wonderful orchestra. Since then many fine artists have been added but the main structure of the personnel remains as Scheel created it. “BECAUSE—I felt in Philadelphia the existence of a warm hearted and genuinely music-loving public which I believed would grow. This it has done amazingly in the last few years. “It is my ardent hope that this development will continue, and that we may soon welcome among us the great number of music lovers in Philadelphia, who have not yet come to us. “LEOPOLD STOKOWSKI” “TO THE BUSINESS MEN OF PHILADELPHIA “We are convinced that the Philadelphia Orchestra is entitled to the support of the business men of Philadelphia. The Orchestra is now the leading symphony orchestra in the United States, and has become a distinct civic asset of signal value to Philadelphia. The impression made by the Orchestra in the largest cities in America which it visits and where it plays before 100,000 persons during each season has been proven to be of the most pronounced advertising value to our city. To place this Orchestra on a permanent financial basis such as the Endowment Fund of One Million Dollars now asked will accomplish, is a distinct investment for the business interests of the city. To compel so valuable a municipal asset to be discontinued for lack of this fund cannot be considered. “We ask, therefore, that the business men of Philadelphia will join us in the support of the Orchestra in this campaign.