SAVE THE ORCHESTRA “If the Endowment Fund fails, this will be the last season that the Orchestra can remain at its present strength of excellence. “Is that to be your gift to it on its twentieth birthday?” “WHAT WILL HAPPEN IF WE SUCCEED By LEOPOLD STOKOWSKI “In last week’s programme I tried to tell you how we would have to curtail the Philadelphia Orchestra, if we failed to get the Endowment Fund for which we are all striving; how we would have to let our best artists go; how we would, for very shame, stop traveling to other cities because we had a second-class orchestra. All this is absolute. “Just as absolute, however, is the other side of the picture if Philadelphia will give its Orchestra this fund. “We would naturally not only continue the Orchestra as it is, but we would go on developing it every season to a higher quality, for in art there is no end, since, as soon as you reach the horizon which you saw a year ago, new horizons appear and new fields of beauty. The end never comes, because you are never satisfied; that is the wonderful thing about art. “Let us in Philadelphia go forward; not backward! Let us carry this fund through. * * * * * “We are not asking for a fund that is raised and spent. Not a penny of the Million Dollars is to be spent; every dollar is to be invested and put away. Twenty, thirty, forty years from now it will still be there, always working, bearing interest. And only this interest is to be spent. “Is this not a good investment for yourself, your children and your city? “Upon this twentieth anniversary I plead for this birthday gift to the Orchestra. “LEOPOLD STOKOWSKI.” The appeal sent to telephone subscribers ran as follows: “THE PRESENT YOU CAN MAKE WITH TWO DOLLARS FOR YOURSELF AND CHILDREN “A handful of people, for nineteen years, have paid all the bills of the Philadelphia Orchestra; until now the foremost artists and the leading music critics have proclaimed it to be the greatest orchestra in the United States, and one of the five great orchestras of the world. “The expense of the orchestra is now too great for a few to continue to pay. This year the orchestra will be twenty years old, and, as a birthday present, it is now asked that the people of Philadelphia, as a whole, will make the orchestra permanent by completing its Endowment Fund, each contributing only two dollars, making it in a true sense the orchestra of the people. YOUR TWO DOLLARS WILL NEVER BE SPENT “It will be carefully invested, and only the interest used for the Orchestra. Your gift is, therefore, one for all the years to come: a permanent gift to a permanent institution.”