Agent.—“I just want to show you the advantages of this offer and then
I’ll go. In the first place, take the Blewtanical encyclopedia. It costs
from seventy-five to one hundred and fifty dollars. Dippleton’s costs
from seventy-five to ninety-five, and Judson’s, eight volumes, costs
fifty-six dollars. The Monarch, in six volumes, costs sixty dollars; and
the Mercury, in nine volumes, forty dollars; while the Peerless, the
smallest standard encyclopedia, and only in three volumes, costs
thirty-eight dollars. Now, mine is in twelve large volumes. It is four
years later than any of the others, has all their merits, and more new
features than all the rest put together. It is recognized as the
standard edition all over the world, and I am offering it to you for
less money than you can buy the cheapest of the others, and on such
terms that you cannot afford to miss the chance.”
Mr. R.—“But are not the others just as good?”
Agent.—“Perhaps—as far as they go. I am not running them down,
understand. One of our greatest presidents was once addressing a
literary society on the subject of books. Speaking of this class, he
said there were no words strong enough to tell the merits of a good
encyclopedia. Of course, if you bought any of those other editions, you
would be getting good books, but they are a few years behind and cost so
much more money. It is just like putting six coats of paint on a house
when two will answer the same purpose.”
Mr. R.—“How is it you can sell yours so much cheaper than the others?”
Agent.—“Because we are satisfied with larger sales and smaller profits.
Our work is in no way inferior to the others; in fact, all authorities
consider it superior, and my terms are so reasonable.”
Mr. R.—“I should think you were taking big chances.”
Agent.—“That is the very reason we interview reliable parties only.
Formerly, when one bought an encyclopedia, paying a fancy price for it,
he would have to give a mortgage on house, business, wife, children and
almost everything he possessed. He’d have to sign promissory notes with
a judgment clause, and you know what that means. He would have to pay
ten per cent. interest, pay for expressage, and receive only one volume
at a time. Under this proposition you don’t sign notes, you pay no
interest, no expressage, make no advance payments, give no security, and
get the complete set of twelve volumes at one time.”
Mr. R.—“How do I know that you are telling the truth?”
Agent.—“I am surprised at that question. Don’t the thing look fair,
right on the face of it? I offer to ship you a complete set, free of
charge, and then give you one whole year in which to pay for them. Just
think, my dear sir, could I afford to make misrepresentations on these
conditions? You are a business man, and so am I. Do you think I’d sell
you one thing and ship you another?”
Mr. R.—“And you say it is a very late edition?”
Agent.—“Yes, sir, modernized and right up to date.”
“Mr. R.—“Any maps?”
Public-domain text, read in full here on John Shaqi.
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