Mr. R.—“I do that frequently, but, then, one must have a little
diversion.”
Agent.—“That is what I mean by incidental expenses—little matters which
bob up without a word of warning. We feel called upon to meet them
whether business is good or bad, and in the long run scarcely miss what
they have cost. In fact, we don’t allow them to bother us. Now, look at
this. Here is something you can be proud to have in your home. Your
entire family will enjoy and appreciate it, and it will be a fine
addition to your library, which would really be incomplete without it.
Consider my proposition critically. You will hardly miss the fifty
cents, and before you know it the books will be all paid for. It is the
prettiest offer ever made.”
Mr. R.—“Oh, I know that, but I hate to obligate myself now.”
Agent.—“Why, sir, it’s too little a venture to be afraid of. Think of
what you are getting, and how you are getting it. It is just like going
to the dentist to have your teeth filled. You dread the idea of sitting
in the chair, but when it is all over you are awfully glad you have had
it done. So with this encyclopedia. When you once get it, and have seen
its full merits, you will wonder why you ever hesitated.”
Mr. R.—“But I really have no time to read.”
Agent.—“My dear sir, an encyclopedia is not made to be read like a
newspaper or a novel. Its value is as a book for reference. If you have
occasion to look at them only once a month it will be worth all the
price you pay for it.”
Mr. R.—“Come to think of it, a friend of mine has a set. I can use his
when I need them.”
Agent.—“But that is not like having a set of your own. For that matter,
you could ask your neighbor to show you his clock, so you could see what
time it was; but that is not like owning a clock. You could also borrow
your neighbor’s newspaper, but it is not always wise nor convenient to
do these things. You cannot always have them when you want them most.
Take, for instance, a cold, wet, wintry night, and you at home by a
nice, good fire, with wife and children gathered around you. Would you
care to leave this cozy room and go out into the stormy night to your
neighbor’s library?”
Mr. R.—“Well, no. I guess I will speak to my wife and let you know this
afternoon.”
Agent.—“Mr. Rice, that is not business. You know your wife would like
the books, and you also know you do not want to be bothered again. Your
time is too precious, and so is mine. You can tell me right now as well
as this afternoon.”
Mr. R.—“I want the volumes bad enough, but I must have time to
consider.”
Agent.—“In order to make you safe I’ll tell you what I’ll do. I will
send them to you with the distinct understanding that if your wife don’t
appreciate them you can have them for nothing. Is not that fair?”
Mr. R.—“That is fair enough—can’t you come again?”
Public-domain text, read in full here on John Shaqi.
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