“Prof. S. James Weldon, president of one of New York’s largest literary
clubs, arrived in the city last evening. He furnishes the new edition of
Banner’s encyclopedia and will call on our professional and business men
in the interests of that magnificent work. Afterwards he will organize
here a branch club of his parent society, the object being educational
advancement and social intercourse. Gold prizes will be given the
members making the best progress, and twice a year the local assembly
will be represented at the grand lodge by two delegates. Once a year the
grand lodge takes a tour around the world. Prof. Weldon was one of the
party the last trip, and says they were royally entertained by their
foreign friends. He will, in a few days, call a private meeting of our
leading citizens and address them in the interest of the enterprise.”
This ad. always gave me a wonderful prestige.
At the present day the publishers take a larger hand in scheming than
formerly, yet the principal methods remain much the same. For instance.
Books are advertised at a high price, but at the same time an offer is
made to place a few sets with certain leading citizens at a greatly
reduced figure. No information is given in regard to terms, but
prospective purchasers are invited to write for particulars. Those
letters of inquiry are sent to agents traveling for the house, and one
of them drops into the town and tells Mr. Customer that he has made a
special trip from New York or Chicago to see him personally. In the
interview the agent brings all his batteries to bear; broadsides, mostly
loaded with flattery, are poured into the victim’s ear, and generally a
sale is landed. The neatest dodge I have ever seen is one originated by
a Chicago firm. Coupons are given to the amount of the purchase, which
are good at certain stores for ten per cent. of the price of any article
purchased there, such an arrangement having been made with the merchants
who are in the field to draw custom. If a man buys a fifty dollar set of
books the company gives him fifty dollars worth of coupons. He buys, say
five dollars worth of goods. He would pay four dollars and fifty cents
in cash and fifty cents in coupons, thereby in the end virtually getting
his books free. If the merchant would stand that the customer surely
could.
Canvassing in the larger cities is very hard work, more so than in the
smaller towns. So many of the office buildings have a sign hung up like
the following:
“No Agents or Canvassers Allowed.”
I have worked such places in the garb of an express messenger, and
though the janitor may have suspected my visits were unduly long he gave
me no trouble. I have used the clerical uniform, both in such places and
in small towns, with good effect. When I visited a town that was a
railroad division point the garb of a railroad man suited me to a charm.
I would pose as an eastern railroader on a lay-off, making a tour of the
country and canvassing to help out.
Public-domain text, read in full here on John Shaqi.
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