In working the smaller towns I found that a rumor circulated to the
effect that I was a foreign detective on the trail of some noted
criminal was of great assistance. It would work a sort of undercurrent
in my favor and give me prestige with a customer I otherwise could not
get. It was really amusing at times to watch the crowds whispering to
each other and sizing me up as I walked down the street. The thought of
having a real live detective in their midst would always arouse their
curiosity.
Thus, in selling books, and especially encyclopedias, I varied my
canvass to suit my respective locations.
I found that I had to be constantly on the watch to adapt the method of
my approach to the nature of the individual. One man had to be taken by
storm; another would surrender only after the slow process of a long
continued siege. With some I made a strong argument upon subjects with
which they were not supposed to be intimately acquainted; with others I
had to call attention to the very points which they oftenest touched in
their every-day life. With lawyers I had to confine my remarks a great
deal to legal questions and debates; with doctors, to medicine and
surgery; with ministers, to theology and the sciences and it was
generally safe to ply a school teacher with such things as art, poetry
and the classics, or a newspaper man with matters of general
information. For merchants I had a little song about free trade or
tariff, income taxes, imports and exports, the price of grain and the
like, and to mechanics, blacksmiths and builders I talked of machines
and materials. Again, there were others who seemed to want to get away
as far as possible from the grooves in which their own lives were
running, and these people I had at a decided disadvantage unless their
range of reading was a great deal wider than that of the average of
their class.
Here is an instance of my manner of approaching customers:
I would walk rapidly into a man’s office, as though it was the place I
had been looking for all the time. I would state that I was directed to
him as a gentleman well versed in literature and learning, and as that
sort of sympathy was what I desired to meet in my business I thought I
would run in as I was passing by, see him, introduce myself, and promise
him a call by and by. Then I would start for the door, but stop as I
turned the knob, make some suggestion in regard to his being considered
authority on literature, start for the door again, and draw him into
questioning me, asking me of what books I was speaking, and the like.
Then I was safe. If I could get a man who was able to purchase to ask me
questions, and then listen to what I had to say, I was reasonably
certain of a sale.
Public-domain text, read in full here on John Shaqi.
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