Doctor Carter tells him he intends to put his engraved picture above the
article, and that it is expected the citizens will help out liberally on
the enterprise, which not only does justice to them, but will attract
attention to the town.
Mr. Smith probably subscribed for fifty copies—twelve dollars and a
half—and put up five dollars more, and a photograph, in order that his
likeness might grace the pages of the Hornet supplement. If he had been
the proprietor of a large mercantile establishment the tariff would most
likely have been as much more. Every relative of Mr. John Smith, to the
third and fourth generation doubtless received a marked copy of that
paper.
Of course, an edition which exceeded the normal output by at least
twenty fold was valuable for legitimate advertising, and its space per
inch worth a sum which, compared with ordinary numbers, was almost
fabulous. Of that fact, Mr. Matthews no doubt made his account, but with
it we had nothing to do. When the last bill for write-ups and “cuts” (on
these a profit of two to five hundred per cent. was made) had been
collected to the uttermost farthing, the doctor professed himself as
satisfied, and prepared to move out in search of “fresh fields and
pastures green.”
And now the hour of our parting was at hand, and I was to find myself
once more adrift, though this time more ready and capable to take up the
battle and fight for a fortune.
[Illustration]
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CHAPTER V.
FAKIR MAXIMS—A HAPPY MEETING—AUCTION BUSINESS—TALK AND AUCTION GAGS—THE
BOY AUCTIONEER—PARTING WITH PROF. CARTER.
Before we separated the doctor gave me some parting words of admonition.
“My son,” he said, beaming on me in a proud and happy way—for were not
his pockets filled to bursting with the result of the raid on B——.? “it
is dead easy to work the public if you have confidence in yourself, and
a thorough understanding of the people with whom you deal.
“I have been in the business a good many years, and I know whereof I
speak. You will have your downs as well as ups, since you are a young
man, and cannot always gauge the amount of strength needed, or know the
exact nature of the forces which must be brought to bear. You will
probably be beaten sometimes, and busted often; but under every
circumstance, never despair. You were put here to make a living, and if
you don’t succeed it is your own fault. I have given you an insight into
different branches of fakirdom; cultivate the rest after the same
fashion. They are all alike, and founded on the same general principles.
These monitions heed:
“Never carry an old sample case. It looks bad and hurts your business.
“Put your whole heart and soul into business, and ‘stick to your
knitting.’
“A good argument for one thing answers as well for another. Don’t forget
it.
“Get to the level of your customer, but remain a gentleman.
Public-domain text, read in full here on John Shaqi.
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