Apparently, we had money in inexhaustible quantities, and were willing
to scatter it freely. By this time the crowd was entirely with us. We
had what some people call the magnetic influence firmly established, and
the closer the people packed together the stronger it worked. The man
who does not believe in the possibility of getting something for nothing
is a rara avis; most any gudgeon will bite at the idea of doubling his
money without risk or labor. I would begin to sell one dollar packages,
adding two dollars to every one sold, and on calling the customers up to
the carriage I returned them their dollars.
By this time I had the crowd worked up to the proper pitch, and I would
start to selling five-dollar and ten-dollar packages. With the money
received for each five-dollar package I would place a ten-dollar gold
piece, and with every ten dollars a twenty-dollar gold piece, the people
supposing, of course, that it was going to be “pie.” You will notice I
made no promise beyond that of giving them “pie,” and to that word they
attached their own significance.
After I had sold the last bottle I would clear my throat and say:
“Now, gentlemen, before distributing this pie, which, I admit, is
largely intended to advertise the most successful remedy ever placed on
the market, I wish to make a few closing remarks about my business.
“We are selling this medicine strictly on its merits, which we consider
unsurpassed. If there is any man in this crowd who has purchased for any
other reason than for its actual merits, I want that man to step right
up here and get his money back. I want to impress you with the fact,
even though I may be a street fakir, that I am an honest man, and, if I
am aware of it, will never deal with a dishonest person, or one who
doubts the quality of the goods I sell.
“I also desire to add that if there is any one who questions the
legitimacy of our advertising, who thinks it has been money thrown away,
or so unscrupulous or dishonest as to patronize me with the sole purpose
of beating a poor street fakir, I ask him as a white man and a gentleman
to come up here, get his money back and return the medicine before I
distribute the ‘pie.’ Others who would use the article are vainly
waiting to purchase, and this manly course may save some valuable life
in the near future. As for men of the other class, I neither ask their
money, nor want their patronage.”
Then there would be a pause. Of course, no one would come up, and I
would conclude by saying:
“I promised every man who patronized me a piece of pie, and I am going
to keep my word. The money is put in an envelope, and every gentleman
who invested in the late sale will step up to the carriage, show his
package and receive his pie.
They would come crowding around, and after the doctor and I had
distributed the envelopes with lightning rapidity, the driver would whip
up the horses and we would go away at a gallop.
The last envelopes we handed out contained only nickles.
Public-domain text, read in full here on John Shaqi.
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