Printer’s use of lettering: adaptability and decorative effect. Development of historic writing and lettering and its influence on type design. Classification of general forms in lettering. Application of design to lettering. Drawing for reproduction. Fully illustrated; review questions; glossary; bibliography. 47. =Typographic Design in Advertising= By Harry L. Gage The printer’s function in advertising. Precepts upon which advertising is based. Printer’s analysis of his copy. Emphasis, legibility, attention, color. Method of studying advertising typography. Illustrations; review questions; glossary; bibliography. 48. =Making Dummies and Layouts= By Harry L. Gage A layout: the architectural plan. A dummy: the imitation of a proposed final effect. Use of dummy in sales work. Use of layout. Function of layout man. Binding schemes for dummies. Dummy envelopes. Illustrations; review questions; glossary; bibliography. PART VIII—_History of Printing_ 49. =Books Before Typography= By F. W. Hamilton A primer of information about the invention of the alphabet and the history of bookmaking up to the invention of movable types. 62 pp.; illustrated; 64 review questions. 50. =The Invention of Typography= By F. W. Hamilton A brief sketch of the invention of printing and how it came about. 64 pp.; 62 review questions. 51. =History of Printing—Part I= By F. W. Hamilton A primer of information about the beginnings of printing, the development of the book, the development of printers’ materials, and the work of the great pioneers. 63 pp.; 55 review questions. 52. =History of Printing—Part II= By F. W. Hamilton A brief sketch of the economic conditions of the printing industry from 1450 to 1789, including government regulations, censorship, internal conditions and industrial relations. 94 pp.; 128 review questions. 53. =Printing in England= By F. W. Hamilton A short history of printing in England from Caxton to the present time. 89 pp.; 65 review questions. 54. =Printing in America= By F. W. Hamilton A brief sketch of the development of the newspaper, and some notes on publishers who have especially contributed to printing. 98 pp.; 84 review questions. 55. =Type and Presses in America= By F. W. Hamilton A brief historical sketch of the development of type casting and press building in the United States. 52 pp.; 61 review questions. PART IX—_Cost Finding and Accounting_ 56. =Elements of Cost in Printing= By Henry P. Porter A primer of information about all the elements that contribute to the cost of printing and their relation to each other. Review questions. Glossary. 57. =Use of a Cost System= By Henry P. Porter The Standard Cost-Finding Forms and their uses. What they should show. How to utilize the information they give. Review questions. Glossary. 58. =The Printer as a Merchant= By Henry P. Porter