Unto This Last, and Other Essays on Political EconomyRuskin, John
General
Unto This Last, and Other Essays on Political Economy
Ruskin, John
Art; Economics
For these last purposes the most serviceable art is the living art of
the time; the particular tastes of the people will be best met, and
their particular ignorances best corrected, by painters labouring in
the midst of them, more or less guided to the knowledge of what is
wanted by the degree of sympathy with which their work is received. So
then, generally, it should be the object of government, and of all
patrons of art, to collect, as far as may be, the works of dead
masters in public galleries, arranging them so as to illustrate the
history of nations, and the progress and influence of their arts; and
to encourage the private possession of the works of _living_ masters.
And the first and best way in which to encourage such private
possession is, of course, to keep down the prices of them as far as
you can.
I hope there are not a great many painters in the room; if there are,
I entreat their patience for the next quarter of an hour: if they will
bear with me for so long, I hope they will not, finally, be offended
by what I am going to say.
I repeat, trusting to their indulgence in the interim, that the first
object of our national economy, as respects the distribution of modern
art, should be steadily and rationally to limit its prices, since by
doing so, you will produce two effects; you will make the painters
produce more pictures, two or three instead of one, if they wish to
make money; and you will, by bringing good pictures within the reach
of people of moderate income, excite the general interest of the
nation in them, increase a thousandfold the demand for the commodity,
and therefore its wholesome and natural production.
Public-domain text, read in full here on John Shaqi.
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