Unto This Last, and Other Essays on Political EconomyRuskin, John
General
Unto This Last, and Other Essays on Political Economy
Ruskin, John
Art; Economics
[14] When this lecture was delivered, I gave here some data for
approximate estimates of the average value of good modern
pictures of different classes; but the subject is too
complicated to be adequately treated in writing, without
introducing more detail than the reader will have patience
for. But I may state, roughly, that prices above a hundred
guineas are in general extravagant for water-colours, and
above five hundred for oils. An artist almost always does
wrong who puts more work than these prices will remunerate
him for into any single canvass--his talent would be better
employed in painting two pictures than one so elaborate. The
water-colour painters also are getting into the habit of
making their drawings too large, and in a measure attaching
their price rather to breadth and extent of touch than to
thoughtful labour. Of course marked exceptions occur here
and there, as in the case of John Lewis, whose drawings are
wrought with unfailing precision throughout, whatever their
scale. Hardly any price can be remunerative for such work.
There is however, another point, and a still more important one,
bearing on this matter of purchase, than the keeping down of prices to
a rational standard. And that is, that you pay your prices into the
hands of living men, and do not pour them into coffins.
For observe that, as we arrange our payment of pictures at present, no
artist's work is worth half its proper value while he is alive. The
moment he dies, his pictures, if they are good, reach double their
former value; but, that rise of price represents simply a profit made
by the intelligent dealer or purchaser on his past purchases. So that
the real facts of the matter are, that the British public, spending a
certain sum annually in art, determines that, of every thousand it
pays, only five hundred shall go to the painter, or shall be at all
concerned in the production of art; and that the other five hundred
shall be paid merely as a testimonial to the intelligent dealer, who
knew what to buy. Now, testimonials are very pretty and proper things,
within due limits; but testimonial to the amount of a hundred per
cent. on the total expenditure is not good political economy. Do not
therefore, in general, unless you see it to be necessary for its
preservation, buy the picture of a dead artist. If you fear that it
may be exposed to contempt or neglect, buy it; its price will then,
probably, not be high: if you want to put it into a public gallery,
buy it; you are sure, then, that you do not spend your money
selfishly: or, if you loved the man's work while he was alive, and
bought it then, buy it also now, if you can see no living work equal
to it. But if you did not buy it while the man was living, never buy
it after he is dead: you are then doing no good to him, and you are
doing some shame to yourself.
Public-domain text, read in full here on John Shaqi.
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