There have been all manner of big stock operators and “leaders” in Wall Street—gentlemanly, well-educated leaders with a gift of epigram and foul-spoken leaders who knew as little of grammar as of manners; leaders to whom the stock market was only the Monte Carlo of the Tape and leaders to whom it was a means to an end; cool, calculating, steel-nerved leaders and fidgety, impulsive, excitable leaders; leaders who were church pillars and total abstainers and leaders whose only God was the ticker and whose most brilliant operations were carried on during the course of a drunken debauch. But never before, in the breathless history of Wall Street, had there been a leader whose following was numbered by the thousands and included not only the “shoe-string” speculators but the very richest of the rich! Never before a leader whose word took the place of statistical information, whose mere “I am buying it” created more purchasers for a stock than all the glowing prospectuses and all the accountants’ affidavits and all the bankers’ estimates. At first Wall Street said the public was suffering from an epidemic of speculative insanity; that Colonel Treadwell was merely a bold operator “backed” by a clique of the greatest fortunes in America; that he was not a skilful “manipulator” of values, but by sheer brute force of tremendous buying he made those stocks advance with which he was identified and that, of course, the public always follows the stocks that are made active; and many other explanations. But in the end Wall Street came to realize exactly to what it was that the blind devotion of the speculative public for the colonel was due. Defying all traditions, upsetting all precedents, violating all rules, driving all the “veterans” to the verge of hysterics and bankruptcy by his daily defiance of accepted views as to the art of operating in stocks, Colonel Josiah T. Treadwell founded a new school: He told the truth. The colonel sat in his office alone with his thoughts. The door was open—it was always open—and the clerks and customers of Treadwell & Co. as they passed to and fro caught glimpses of the great leader’s broad, kindly face and shrewd, little, twinkling eyes that seemed to smile at them. They wondered what new “deal” the colonel was planning. And then they wished with all their souls and purses they knew the name of the stock—merely the name of it—so that they might “get in on the ground floor.”