The landed men had long complained that they had ever since the Revolution borne the heat and burden of the day for the support of the Revolution Government; and as the great pressure of the last war had chiefly lain on them (the land having for many years been taxed to four shillings in the pound), they now began to say, that since the public tranquility both at home and abroad was firmly and universally established, if ease was not at this time thought of for them, it was a declaration from the Government that they were never to expect any; and that two shillings in the pound on land was the least that they or their posterity, in the most profound peace and fullest tranquility, were ever to hope to pay. This having been the cry of the country gentlemen and landowners for some time, Sir Robert Walpole thought he could not do a more popular thing than to form a scheme by which the land-tax should be reduced to one shilling in the pound, and yet no new tax be substituted in the lieu thereof, no new duty laid on any commodity whatsoever, and the public revenue improved £500,000 per annum, merely by this alteration in the method of management. The salt-duty, which had been revised the year before, could raise only in three years what one shilling in the pound on land raised in one year; consequently, as that tax was an equivalent only to one-third of a shilling on land, if the remission of that shilling on land was further and annually continued, some other fund must be found to supply the other two-thirds. This of Excising tobacco and wine was the equivalent projected by Sir Robert Walpole, but this scheme, instead of procuring him the popularity he thought it would, caused more clamour and made him even, whilst the project was only talked of and in embryo, more vilified and abused by the universal outcries of the people, than any one Act of his whole administration. The art, vigilance, and industry of his enemies had so contrived to represent this scheme to the people, and had so generally in every county and great town throughout all England prejudiced their minds against it; they had shown it in so formidable a shape and painted it in such hideous colours, that everybody talked of the scheme as a general Excise: they believed that food and raiment, and all the necessaries of life, were to be taxed; that armies of Excise officers were to come into any house and at any time they pleased; that our liberties were at an end, trade going to be ruined, Magna Charta overturned, all property destroyed, the Crown made absolute, and Parliaments themselves no longer necessary to be called. This was the epidemic madness of the nation on this occasion; whilst most of the boroughs in England, and the city of London itself, sent formal instructions by way of memorials to their Representatives, absolutely to oppose all new Excises and all extensions of Excise laws, if proposed in Parliament, though introduced or modelled in any manner whatsoever.