War Posters Issued by Belligerent and Neutral Nations 1914-1919
History
War Posters Issued by Belligerent and Neutral Nations 1914-1919
Posters; War posters; World War, 1914-1918 -- Posters
But France, being by temperament, by environment, and by tradition a far
more artistic nation, with a much higher standard of general taste,
responded more readily to the lighter and more fascinating touch of those
artists who chose the street and the theatre entrance as their gallery. It
is more than fifty years since Chéret started on his flamboyant comet-like
career, setting Paris aflame (so to speak) with joyously wild,
irresponsible visions of colour and line, delicate and fantastic.
Steinlen, Mucha, Grasset, Toulouse-Lautrec, Willette, Bonnard, Guillaume,
and others worked with him in more recent days, and among these are
artists who have done masterly posters for France during the War.
It is still with the greatest reluctance that a drawing, even when it
conveys a definite suggestion clearly, is accepted in England unless it is
"finished": the value of a work of art is reckoned in accordance with the
amount of patient craftsmanship which it displays. The French poster
artist, on the contrary--and he obviously has the public as his supporter,
or his vogue would cease--is often content to throw upon the space at his
command what, on this side of the Channel, any advertising agent would
scoff at and reject as a "mere sketch." If the French artist can convey
his suggestion, his idea, in a few hasty lines or brilliant touches of
colour, he knows that his work is done, and is well content.
Looking at the French war posters as a whole, one feels that in no other
country has there been the same poignant appeal, the same presence of a
deeply-felt emotion. And these have been transferred to the posters with a
spontaneity, a lightness, and an expressive sufficiency that make the
French poster stand alone. Take the posters of Steinlen, Faivre, Willette,
Poulbot, and that versatile master, Roll, whose death occurred while these
notes were being prepared. They each have the brilliant quality of a
sketch by a man who is master of his material. They are drawn with the
fine, free gesture of the born narrator. All the balance and compactness
of the French _conte_ are there, with every line inducing to intensity of
expression. In the figures there is nothing of English photographic
precision, nothing of Germany's force and brutality, but always a note of
intense sympathy, of something subtly human. Rapid, slight, they may be;
but there is a greatness and endurance in their design and their appeal.
The _poilu_, in the trenches or _en permission_, the _gamin_ of the
streets, the worker in the field or hospital, the invalid who has been
smitten by the heavy blows of war, are alive in these swift chalk-drawn
studies.
Public-domain text, read in full here on John Shaqi.
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