War Posters Issued by Belligerent and Neutral Nations 1914-1919
History
War Posters Issued by Belligerent and Neutral Nations 1914-1919
Posters; War posters; World War, 1914-1918 -- Posters
personality that it could be placed beside the great French master's work,
be identified with it, and yet retain its own character. This, while
excellent in its way, is of course by no means provocative of a real
national school, but rather serves to cramp the steps of later exponents
of the art, and render their work lifeless; and one is not surprised to
find that, after the days of Penfield, Bradley, and Gould, a good many
years passed without any striking development in poster art in America.
The last ten years, however, have discovered artists of pronounced
originality and genius, and the posters of Robert Wildhack, Adolph
Treidler, and Maxfield Parrish--to mention only three of the most eminent
of their designers of the days immediately before the War--testified to
the existence of a genuine national school, and led one to expect vital
results in the production of posters inspired by the great world upheaval.
In this, indeed, were the very elements needed to call out the utmost
ability of the national artists. The United States--we say it with all
respect--has a keener eye for advertisement than any other nation. Let
the American loose on a "whirlwind campaign"--whether in aid of church
funds, an enormous commercial enterprise, or a world war--and he is in his
element. All the possibilities of sign-boards, hoardings, flashlights, and
every novelty and contrivance for catching the public eye, have been
carried to their farthest limit, either of invention or of human
endurance, on the other side of the Atlantic; and behind all this is the
driving power of an intense, restless energy. It is not our place to speak
here of the battlefields of Europe, and of how that energy and activity
were thrown into the scale to weigh down the balance which had been
trembling for so long. But in the United States, as elsewhere, it was
inevitable that posters should be among the first munitions of war, and it
was to be anticipated that, learning their lesson from the experiences of
countries engaged in the struggle whilst their own yet remained in the
position of a spectator, the State departments would improve upon the
machinery which Europe had produced in this particular cause. To some
extent this was done. As regards the magnitude of output, never was there
such facility in the production of posters. Immediately on the outbreak of
war, the Army, the Navy, and the Treasury Departments plunged into an orgy
of advertisement, and employed not only their national artists, but men
among the Allies and neutrals who had done distinguished work in the cause
of universal freedom. That these artists were not slow to avail
themselves of this new field for their restless energies is witnessed by
the work done by Brangwyn and Raemaekers, who, like knights-errant,
plunged with enthusiasm into this new campaign. Jonas, too, the French
lithographer, was among the artists of other nations employed by the
Public-domain text, read in full here on John Shaqi.
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