War Posters Issued by Belligerent and Neutral Nations 1914-1919
History
War Posters Issued by Belligerent and Neutral Nations 1914-1919
Posters; War posters; World War, 1914-1918 -- Posters
The experience of other nations shows that really noble posters have been
produced through artists being inspired by the cause rather than as a
result of their employment by the State. Italy proved no exception to
this. Such of her best designers as were left still devoted their energies
to the production of cartoons; and in due time others returned to their
previous work, wounded, like Oppo, cartoonist of the _Idea Nationale_,
who, when the 130th Infantry Regiment was annihilated in July, 1915, was
one of the five survivors, and came back to his paper with a useless arm,
to wage war as of old for land and liberty. The cartoon being thus the
most natural means of propaganda in Italy, such posters of the ordinary
type as were produced were, in consequence, of an extremely secondary
order; so much so that, in making a selection to exhibit at the Grafton
Galleries in June, 1919, the Imperial War Museum chose only eight to
represent Italy, and of the eight three were posters advertising
Raemaekers' cartoons. One of these, "Neutral America and the Hun," is
reproduced in illustration 75. Among the actual Italian examples, Barchi's
"Sotto-scrivete" and Mauzan's "Fate tutti il vostro dovere" alone were
notable.
Greece, on the contrary, showed a considerable facility in the production
of war posters. But anxious as one is to consider in a favourable light
whatever artistic creation emanates from the land which inspired and
nourished Western art in its infancy, it is impossible to regard their war
posters with anything more than an indulgent eye. Mr. Pennell, in his
little book to which we have already referred, has claimed all notable
productions in decorative art through the ages as posters, and would bid
us look on the frieze of the Parthenon as an excellent piece of Greek
poster art. It is a wild application, not to be taken too seriously.
Modern art is not necessarily a development from the art of other ages;
and even where the form is comparable, the purpose is widely divergent.
For a vital modern art is for ever the expression of a new spirit, the
revelation of a fresh aspect of life, another facet of a many-sided jewel;
and it is this unexpected quality, the surprise of this revelation, which
is so valuable to the world. Nothing new, nothing fresh, appeared in the
Greek posters: tame and poor in line, meagre in their quality as
reproductions, we must regard them as a brave attempt rather than applaud
their achievement.
Public-domain text, read in full here on John Shaqi.
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