Meanwhile Kedzie sold candy and ate less and less of it. She began to see more pretentious phases of city life and to be discontent with her social triumph. She began to understand how cheap her lovers were. She called them “mutts.” She came to suffer agonies of remorse at the liberties she had given them. Mr. Kalteyer, the chewing-gum prince, in an effort to overcome the handicap of weight and age which Mr. Hoke did not carry, told Kedzie that her picture ought to be on every counter in the world, and he could get it there. He'd love to see her presented as a classy dame showing her ivories and proving how “beneficiary” his chewing-gum was for the teeth as well as the digestion. Kedzie told the delicatessen merchant's wife all about his glorious promises, and she said, very sagely: “Bevare vit dose bo'quet fellers. Better as so many roses is it he should brink you a slice roastbif once. Lengwidge of flowers is nice, but money is de svell talker. Take it by me, money is de svell talker!” Kedzie was glad of such wisdom, and she convinced Mr. Kalteyer that it took more than conversation to buy her favor. He kept his word under some duress, and took Kedzie to Mr. Eben E. Kiam, a manufacturer of show-cards and lithographs, with an advertising agency besides. Mr. Edam studied her poses and smiles for days before he got her at her best. An interested observer and a fertile suggester in his office was a young Mr. Gilfoyle, who wrote legends for show-cards, catch-lines for new wares, and poems, if pressed. Gilfoyle had the poet's prophetic eye, and he murmured to Mr. Kiam that there were millions in “Miss Adair's” face and form if they were worked right. He took pains to let Kedzie overhear this. It pleased her. Millions were something she decided she would like. Gilfoyle developed wonderfully in the sun of Kedzie's interest. He told Kalteyer that there was no money in handling chewing-gum in a small way as a piker; what he wanted was a catchy name, a special selling-argument, and a national publicity campaign. He advised Kalteyer to borrow a lot of money at the banks and sling himself. Kalteyer breathed hard. Gilfoyle was assailed by an epilepsy of inspirations. In place of “Kalteyer's Peerless Gum,” he proposed the enthralling title, “Breathasweeta.” Others had mixed pepsin in their edible rubber goods of various flavors. Gilfoyle proposed perfume! Kalteyer was astounded at the boy's genius. He praised him till Kedzie began to think him worth cultivation, especially as he proposed to flood the country with portraits of Kedzie as the Breathasweeta Girl. The muse of advertising swooped down and whispered to Gilfoyle the delicious lines to be printed under Kedzie's smile. Kiss me again. Who are you? You use Breathasweeta. You must be all right. Kalteyer was swept off his feet. He ran to the bank while Kiam raised Gilfoyle's salary.