Then Claude went to London and had an interview of a very satisfactory
character with Messrs. Shekels & Shackles. All that they stipulated was
that he should not give himself away--the phrase was Mr.
Shekels'--at the Royal Geographical Society. The papers read
by distinguished--travellers--and some who were not quite so
distinguished--at the big meetings of the Society, were only designed
to stimulate the imagination of the public and prepare the way for the
forthcoming book. A paper that discounted any portion of the forthcoming
book--Mr. Shekels took it for granted that the book was always
forthcoming--was worse than futile for advertising purposes He
urged upon Mr. Westwood the advisability of putting nothing into his
Geographical Society lecture that the newspapers could not lay hold
of for the purposes of leading articles. The newspapers did not want
pathological erudition. They wanted something that all their readers
could understand--something about cannibalism, for example; cannibalism
as a topic never failed to attract general readers. He hoped that Mr.
Westwood would see his way to talk about the cannibals of Central Africa
in his paper. That would tickle the palates of the general public,
causing them to look forward to the book, which need not necessarily
contain a single allusion to cannibalism. In one word, Mr. Shekels
explained that the lecture should be a kind of _hors d'ouvre_ to the
literary banquet which was to follow.
All this he explained to Mr. Westwood, very tenderly, of course, for
Mr. Westwood was (unfortunately, Messrs. Shekels & Shackles thought) not
like the majority of distinguished explorers, anxious that the sale of
his book should be enormous, being (unfortunately, again,) independent
of book-writing for his living. If they were to say anything to hurt
his feelings, he might take his book, when he had it written, to another
publishing house, who then would have the privilege, so earnestly sought
after by Messrs. Shekles & Shackles, of losing a considerable sum by its
publication.
Public-domain text, read in full here on John Shaqi.
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