It was a week of strenuous and gallant effort on the part of the Government and its assistants. Every Cinema showed dramas representing the contrasted fates of the Intelligent and the Stupid. Kiosks of Propaganda and Information were set up in every prominent shop. Trafalgar Square was brilliant with posters, a very flower-garden. The Ministry of Brains' artists had given of their best. Pictorial propaganda bloomed on every city wall, "Before and After," "The Rich Man and the Poor Man" (the Rich Man, in a faultless fur coat, observing to the Poor Man in patched reach-me-downs, "Yes, I was always below you at school, wasn't I? But since then I've taken the Mind Training Course, and now money rolls in. Sorry you're down on your luck, old man, but why don't you do as I've done?") and a special poster for underground railways, portraying victims of the perils of the streets--"A will be safe because he has taken the Mind Training Course and is consequently facing the traffic. B will not, because he has refused to improve his mind and has therefore alighted from a motor bus in the wrong direction and with his back to oncoming traffic; he will also be crushed by a street aero, having by his foolish behaviour excited the aviator. B will therefore perish miserably, AND DESERVES TO." There were also pictures of human love, that most moving of subjects for art. "Yes, dear, I love you. But we are both C2" (they looked it). "We cannot marry; we must part for ever. You must marry Miss Bryte-Braynes, who has too few teeth and squints, and I must accept Mr. Brilliantine, who puts too much oil on his hair. For beauty is only skin-deep, but wisdom endures for ever. We must THINK OF POSTERITY." Nor was Commerce backward in the cause. Every daily paper contained advertisements from our more prominent emporiums, such as "Get tickets for the M.T. Course at Selfswank's. Every taker of a ticket will receive a coupon for our great £1000 lottery. The drawing will be performed in a fortnight from to-day, by the late Prime Minister's wife." (To reassure the anxious it should be said that the late Prime Minister was not deceased but abolished; the country was governed by a United Council, five minds with but a single thought--if that.) "By taking our tickets you benefit yourself, benefit posterity, benefit your country, and stand a good chance of winning A CASH PRIZE." And every patriotic advertiser of clothes, furs, jewellery, groceries, or other commodities, tacked on to his advertisement, "Take a ticket this week for the M.T. Course." And every patriotic letter-writer bought a Brains Stamp, and stamped his envelopes with the legend "Improve your Brains now."