What's What in AmericaBrewster, Eugene V. (Eugene Valentine)
History
What's What in America
Brewster, Eugene V. (Eugene Valentine)
United States -- Civilization; United States -- Social life and customs
If the industries were not organized, if Trusts and Combinations were
unknown, if there were no corporations and no partnerships and
everything was carried on by individual units, what would be our
industrial condition? What an enormous amount of waste would there be
and what a colossal volume of extra work would the human family have to
perform to produce what we now have!
Organization is the key-note of the century. "Individual Enterprise" is
a relic of past ages. A partnership of two or more is organization on a
small scale. A corporation is practically a combination of two or more
partnerships, or an enlarged legalized partnership. A Trust then is
simply an organization of several smaller organizations. The greater and
more perfect the organization, the greater the economy. The greater the
economy the lower will be the cost of production, and the smaller will
be the amount of work to be performed and, likewise, the cheaper will be
the article--if! (See later).
ADVERTISING.
Most advertising is wasted energy. One of its purposes is to take trade
from another and bring it to itself,--a snare set by A to attract B's
customers. It creates nothing, and is only useful as a means of
communication or notification, and it imposes an unnecessarily heavy
burden upon the human family. While it does give employment, it is not
much more useful employment than the hiring of men to shovel dirt into
the river and then hiring them to shovel it out again. If employment is
all we seek, why not tear down the public buildings and then hire men to
build them up again? (The question of employment for labor will be dealt
with elsewhere.)
This illustration is not intended to discourage advertising, for
advertising has its uses, and under present conditions is almost
synonymous with success. But suppose, for example, there were 100
telephone companies in New York instead of one. The competition would be
bitter. Prices would come down to the lowest competitive margin. But,
as prices and profits came down, so would wages. The rivalry would
encourage dishonesty, hatred and envy, and result in various
impositions, such as compelling every subscriber to have several
'phones.
Each company would have the expense of maintaining a separate plant,
with its small army of employees, and wires strung over the city like a
mosquito netting, and each would be spending large sums in advertising
which would finally be paid by the consumers.
Now, contrast this unorganized confusion with the present single system
with its one small advertising bill to pay, one system of wires, one set
of canvassers and other employees, one engine room, one president, etc.
Has not the burden of the world's work been lightened and lessened by
this combination and organization?
THE WORLD'S WORK.
Public-domain text, read in full here on John Shaqi.
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