Then why? why? why? do the authors go wrong? Because, if we must say it in plain English, they disregard every principle of successful authorship. When they have written a book or two and have made money they get it into their heads that it is ignoble to write for money and they try to write for something else--for Art, usually. But it is impossible to write for Art, for Art is not an end but a means. When they do not try to write for Art they try to write for an Ethical Purpose, but they exhibit it as inescapably as if the book were a pulpit and the reader were sitting in a pew. Indeed, some modern fiction cannot be read unless you are sitting in a pew, and a very stiff and straight backed pew at that; not one of these old fashioned, roomy, high walled family pews such as Dickens let us sit in, pews in which one could be comfortable and easy and which held the whole family, pews in which you could box the children’s ears lightly without doing it publicly; no! the pews the novelists make us sit in these days are these confounded modern pews which stop with a jab in the small of your back and which are no better than public benches, but are intensely more uncomfortable--pews in which, to ease your misery, you can do nothing but look for the mote in your neighbor’s eye and the wrong color in your neighbor’s cravat. Because--to get back to the whys of the authors--because when they are popular they overpopularize themselves, and when they are unpopular they lack the gumption to write more steadily and fight more gamely for recognition. We don’t mean critical recognition, but popular recognition. How can an author expect the public, his public, any public to go on swallowing him in increased amounts at meals placed ever closer together--for any length of time? And how, equally, can an author expect a public, his public, or any public, to acquire a taste for his work when he serves them a sample once a week, then once a month, then once a year? Why, a person could not acquire a taste for olives that way. 8 We have no desire to be personal for the sake of being personal, but we have every desire to be personal in this discussion for the sake of being impersonal, pointed, helpful and clear. It is time to take a perfectly fresh and perfectly illustrative example of how not to write fiction. We shall take the case of Mr. Owen Johnson and his new novel, _Virtuous Wives_.